The Association of Greek Tourist Enterprises (
The Association of Greek Tourist Enterprises (
At this stage, the biggest challenge the tourism industry faces in relation to the Games is in the field of communication. Never has there been a greater need for a dynamic communication policy which will contribute decisively to the development and promotion of Greek tourism, the letter read.
During the Greek Olympic Committee`s visit to Sydney, in which SETE also participated, the Greek tourism body had the opportunity to come into contact with the Australian Tourist Commission (ATC), which focuses on coordinating private and public bodies in the field.
In the letter, SETE presents the ATC as a good example which EOT could follow in forming a private corporation to deal with the promotional and advertising needs of the Greek tourism industry. The ATC has an annual budget of 24 billion drachmas in a country which attracts 4.1 million arrivals yearly and whose tourism industry earnings represent 10 percent of gross domestic product.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
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