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SITE President Rhonda Brewer shares Association's priorities for 2015

The board’s focus this year will be to continue to implement the association's 'Painted Picture' and also add a human element or "heartbeat" to SITE by raising awareness of issues related to the adverse effects of international travel.

In a letter to members, Rhonda Brewer, president 2015 of the SITE International Board of Directors praised the association’s accomplishments in 2014 and shared the board’s strategic priorities for the new year.  

“2014 was an incredible year for SITE. Under the leadership of president Paul Miller we accomplished a successful, major re-branding, grew and strengthened our strategic partners, introduced a new sponsorship prospectus, developed a new education curriculum and most importantly, expanded our global membership with over 45% of the membership now located in 84 countries outside of the U.S mainland,” shared Brewer. “Serving as SITE president 2015, I’m very much looking forward to continuing all the great work started by my predecessors. Our timing could not be better as incentive travel is on the move!”

Brewer leads a volunteer board comprised of 15 members from the USA, Mexico, UK, Ireland, Italy, Spain, South Africa, China and India that bring an unparalleled level of experience and ingenuity to the incentive travel industry. The board’s focus this year will be to continue to implement the association’s ‘Painted Picture’ and also add a human element or “heartbeat” to SITE by raising awareness of issues related to the adverse effects of international travel.

Strategic priorities for 2015 include:

  • Strengthening the value proposition for members and building SITE’s brand and reach beyond incentive travel industry
  • Expanding delivery of education and creating a certification program focused on incentive design and experience management
  • Developing market-specific regional plans and a global chapter strategy to strengthen communications and value delivery across all chapters and regions
  • Strengthening alliances with strategic partners, other industry associations and academic institutions.

Brewer, Vice President of Sales, Maritz Travel Company, helps to lead the company’s global strategic planning and sales efforts. With more than 24 years of travel operations experience, Brewer joined Maritz in 1990 as a Travel Coordinator and has served in several higher-level positions including Project Manager; Vice President of Operations; Vice President of Business Development and Industry Relations; Vice President of Strategy, Communications and Administration; and Vice President of Channel Management and Operations in the business solution group.

A member of the SITE Board for four years, Brewer led the educational efforts for 2013 and sponsorship refresh in 2014. She also managed SITE Nite sponsorship in 2010 and 2011, led sponsorship for the SITE Classic in 2011 and 2012, and participated on the education committee for the SITE International Conference in 2011. She holds a bachelor’s degree from Southwest Missouri State University.

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