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SITE: to offer educational seminars at EIBTM

The Society of Incentive & Travel Executives (SITE) is pleased to host SITE Education Day, Monday, 19 May during EIBTM in Geneva, Switzerland…

The Society of Incentive & Travel Executives (SITE) is pleased to host SITE Education Day, Monday, 19 May during EIBTM in Geneva, Switzerland. For 30 years, SITE has provided educational and networking opportunities to the incentive and travel industry.



In the morning session, Rodolfo Musco, CMP, CMM, president of Motivation and Events, presents Measurable Objectives to Sell Non-Sales Incentive Programs. This seminar discusses how to increase business through the use of measurable objectives, including dominating the basics of motivation as a management tool.



That afternoon SITE President Bill Vastine, Ph.D., executive vice president of Galactic, Ltd., will present Creating Incentive Programs That Produce Results. This seminar focuses on creating effective incentive programs that help organizations achieve their goals and objectives.



In addition, SITE will host a seminar during the EIBTM program from 8:30 – 9:30 a.m. on Tuesday 20 May. Padraic Gilligan, partner and director of marketing for Ovation Group, will present Good to Great: How to Transform Your Company`s Performance from Mediocre to Great. This seminar focuses on six steps necessary to make the jump from good to great and highlights the successes of global companies who have bucked the downward economic trends and turned in consistently exceptional results.



In today`s challenging times, SITE knows how important continuing education is among members of the incentive and travel industry, said SITE Executive Director/CEO Brenda Anderson. We strive to stay abreast of the latest changes and trends which help us maintain a customer focus that will help our industry continue to grow.

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