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European association of hotels,restaurants and cafes

Some distribution partners responded positively to proposed fair practices in online hotel room distribution

Following its call for a self-assessment by distribution partners, HOTREC, the European association of hotels, restaurants and cafes received declarations from a number of market players claiming their compliance with HOTREC’s proposed Benchmarks of Fair Practices in Online Distribution. These assessments, covering issues like rate parity, reviews and others, will help hoteliers in their cooperation with such online distribution market players. 

HOTREC is thanking to those who responded to these first call for a self-assessment and is still welcoming responses from other market players. The President of HOTREC, Kent Nystrom, exposes “it is crucial for both the digital partners and hoteliers to work together within a fair framework of cooperation, which at the end will not only benefit them but also the travelers”.

Online distribution is of utmost importance for the European hospitality industry, but unfortunately, this sector, which is characterised by micro and small enterprises, is often facing practices in online distribution which many hoteliers consider to be imbalanced.

The main message of the European hospitality industry is that rate, distribution and product sovereignty must remain with the hotel. However, in many cases this general market principle is infringed due to the emerging pressure by certain distribution partners. Furthermore, the hospitality industry is also confronted with marketing practices considered unfair like brand bidding or domain grabbing.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.