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TIA: Reunions and Travel – It’s a family affair

Family reunions and travel seem to go hand-in-hand, judging by the fact that one in three (34%) U.S. adults have traveled to a…

Family reunions and travel seem to go hand-in-hand, judging by the fact that one in three (34%) U.S. adults have traveled to a family reunion in the past three years, according to the latest Travel Poll by the Travel Industry Association of America (TIA<.>). This translates into nearly 72 million U.S. adults. In fact, one in five (22%) U.S. adults say they took a trip to attend a family reunion in just the past year. Travel Poll results are based on a representative sample survey of 1,300 U.S. adults.



Interest in traveling to family reunions has never been stronger, especially this summer, remarked Dr. Suzanne Cook, senior vice president of research for the Travel Industry Association of America. In this last year especially, consumers have begun to reevaluate what is important to them. As a result, we’re seeing a growing interest in travel experiences that provide connections, including connections to family.



Traveling to a reunion truly is a family affair. Among the U.S. adult population, those married are more likely to take a trip to attend a family reunion than those not married (38% vs. 30%). Likewise, people with children under 18 are more apt than those without children to take a family reunion trip (39% vs. 32%). Travelers go the distance to attend their family reunions, with 34 percent traveling 500 or more miles one way away from home. Another 34 percent traveled between 150 and 499 miles, while 32 percent traveled less than 150 miles to their reunion.



So, just where are family reunions held and how often do people attend them? They are most often held in someone’s home (52%). In keeping with Americans’ love of the outdoors, holding reunions in city or town parks (12%) and national/state parks or forests (6%) are also popular.



In addition, family reunions are frequent-at least once a year for half (50%) of family reunion travelers. One-quarter (24%) travel to a family reunion once every two or three years and 11 percent do so once every four or five years. Sixteen percent of family reunion travelers say family reunions are not scheduled regularly.

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