Travel Industry Association of America President & CEO William S. Norman and U.S. Department of Transportation…
Travel Industry Association of America President & CEO William S. Norman and U.S. Department of Transportation Secretary Norman Mineta announced a marketing partnership, See America`s Byways, to be rolled out this fall. See America`s Byways will kick off Labor Day weekend with local events on many byways to encourage travel. Other elements of the program include design and distribution of See America`s Byways posters and roadmaps, mutual website links, and the creation of new itineraries to promote travel on the byways.
Unveiling the new See America`s Byways logo
Norman also remarked that the new partnership is yet another example of how public and private industry can work together to leverage resources as well as use the SeeAmerica brand to promote the entire USA and to provide both domestic and international travelers with a unique American experience.
I expect record numbers of visitors on these scenic byways in the fall after our See America`s Byways campaign kicks off, stated Secretary Mineta. The Secretary also announced the addition of 36 new National Scenic Byways and All American Roads, bringing the total to 75 National Scenic Byways and 20 All American Roads in 39 states.
TIA research shows recent increases in American travelers` interest in highway travel, as well a strong interest by both domestic and international travelers in outdoor activities, history and culture, as well as visiting small towns and rural areas, all elements that can be enjoyed while traveling on America`s Byways.
America`s Byways are a two-tiered designation consisting of the All-American Roads and the National Scenic Byways. All-American Roads are our country`s finest byways: the best of the best. They are destinations unto themselves and an exciting adventure for all ages.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
