The U.S. Travel Association has announced it would transfer DiscoverAmerica.com, the first-ever official travel and tourism website for the United States, as an in-kind contribution to Brand USA Inc. (formerly the Corporation for Travel Promotion).
"U.S. Travel is pleased to place DiscoverAmerica.com in the hands of Jim Evans and the entire team at Brand USA," said Roger Dow, president and CEO of the U.S. Travel Association. "We join the excitement surrounding today’s unveiling of Brand USA’s global brand and positioning strategy, and our industry looks forward to seeing DiscoverAmerica.com expanded for a larger audience of world travelers."
Developed under a cooperative agreement between the U.S. Travel Association and the U.S. Department of Commerce, DiscoverAmerica.com launched in May 2008 and initially targeted the five leading markets that account for roughly 70 percent of inbound travel to the U.S.: Canada, Mexico, the U.K., Japan and Germany. Since its launch, U.S. Travel has invested approximately $6 million in the site, which has welcomed roughly five million unique visitors from more than 200 countries.
DiscoverAmerica.com includes information on all 50 states, five U.S. territories, more than 125 destinations and more than 5,000 attractions, as well as shopping and dining information. The site also includes mapping by Google and weather from Weather.com, as well as trip tools and other travel planning functionality.
Available in English, Spanish, French, German and Japanese, content for the site is provided by the U.S. Departments of State and Homeland Security, state tourism offices, local convention and visitors bureaus and Fodor’s travel guide.
U.S. Travel championed passage of the Travel Promotion Act, the first-ever national travel promotion and communications program to attract more international travelers to the U.S. The public-private Corporation for Travel Promotion established by the Travel Promotion Act combines the accountability of the government with the expertise of the private sector.
The U.S. Travel Association will continue its mission of advocacy, research and education, paying particular attention to international access to the U.S., domestic policy and communicating the benefits of travel. Additionally, U.S. Travel will continue to own and operate International Pow Wow, the largest generator of travel to the United States.