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An innovative program by the Mexico Tourism Board and itravel2000

What is REALLY Happening in Mexico?

What is REALLY Happening in Mexico? The Mexico Tourism Board and itravel2000 have partnered to launch a consumer-to-consumer web blog to address confusion over recent media reports of one of Canadian’s most favorite tourist spots. Τhe Mexico Tourism Board and itravel2000 announced an innovative program to address the confusion created by recent media reports about Mexico.

In the past weeks, reports of problems in towns on the U.S. and Mexico board relating to Drug Cartel violence created a perception with consumers that all of Mexico, including favorite sun and beach destinations were all dangerous to travel to even though the destinations like Cancun and the Riviera Maya are over 3000kms away from the affected border cities.

To address the confusion, a project entitled ‘What is REALLY Happening in Mexico?’ has been launched that features an independent regular traveller, Scott Sheehan, visiting popular destinations in Mexico and interviewing real consumers on their experiences. Interviews, pictures and stories are hosted on a web blog www.whatisreallyhappeninginmexico.com.

"We the tourism board can say it’s safe to travel to Mexico, but consumers are looking for an unbiased opinion. This initiative lets real people share with other people the realities of what is going on in Mexico right now!" stated Alfonso Sumano, director for Canada of the Mexico Tourism Board.

The Mexico Tourism Board is encouraging all industry partners to promote this link on their websites and to their clients to help clarify what is really going on in Mexico, real-time.

"Not only will we be placing links on our website itravel2000.com and sending to our database of almost 1 million consumers, we are encouraging all of our industry partners to use this blog as well. This sharing with clients will aid in addressing the current consumers’ confusion regarding Mexico’s safety", stated Brad Miron, V.P. Business Development for itravel2000. The initiative will see Scott travel to and interview tourists in Cancun, Cozumel, Playa Del Carmen, Riviera Maya, Puerto Vallarta, Riviera Nayarit, Ixtapa-Zihuatanejo and Acapulco.

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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