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Youtube executive to keynote HSMAI conference

Focusing on the most timely and critical issues related to travel Internet marketing, the Hospitality Sales & Marketing Association International’s (HSMAI) ninth Travel Internet Marketing Strategy Conference will delve into the…

Focusing on the most timely and critical issues related to travel Internet marketing, the Hospitality Sales & Marketing Association International’s (HSMAI) ninth Travel Internet Marketing Strategy Conference will delve into the hottest topics of the day: Social Media, eCommerce and Online Branding.



The day-long forum will be held on Monday, Dec. 3, 2007 in Phoenix, AZ, just prior to the HEDNA conference.



Addressing attendees with a keynote speech on “Leveraging the Social Media Medium” will be YouTube’s Vice President of Sales & Marketing Jordan Hoffner. Also delivering a keynote address on “Online Branding – Emerging Strategies in Search Intelligence” will be Mike Pusateri, Chairman, Vantage Strategy Consulting.



Additionally, Cindy Estis Green, Managing Partner, The Estis Group, will present “The New World of Social Media,” and a spirited group will debate “eCommerce Perspectives from Non-Travel Industry Experts.”



“Understanding this powerful, yet ever-evolving medium is mandatory for success in today’s marketplace,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “The strategy conference serves as a one-stop shop for the hottest topics and most critical matters related to travel Internet marketing.”

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