Inigo Valenzuela is the CEO and founder of Smartvel, which he launched in 2013. Smartvel is a B2B2C solution for destinations, cities and travel companies. Inigo founded the company because he had been working for many years in the business travel area and thought that the TMCs, end suppliers, airlines, hotels etc were not giving the right information about destinations.
Holidays are about personalization and building great experiences. Consumers now spend more time researching and seeking inspiration, and this is