James is responsible for our product led e-commerce strategy, looking at innovative ways to ensure ongoing optimisation of client platforms throughout the world, and managing a global team of e-commerce and digital marketing experts.
James has led the pioneering development of e-commerce marketing technologies that enable us to provide market leading propositions to major brands such as Asia Miles, Air France / KLM, Delta Airlines, Virgin Atlantic, PayPal and many more. James is also a Trustee of a children’s charity. This motivated him to train to complete a marathon in less than four hours.
The Mass Affluent is an important customer sector within the travel loyalty industry – so why is it that so