Jennifer Nagy, President of jlnpr, is a seasoned public relations professional with a passion for the hospitality industry. At jlnpr, she works with companies to increase awareness of their property/travel product and get their story in front of the audiences that will have a direct impact on their bottom line. jlnpr works with international clients in the travel and tourism, hospitality, airline, cruise and meeting/event sectors, among others. For more information on jlnpr, please contact Jennifer at jenn@jlnpr.com or visit www.jlnpr.com.
PR is a big job. It’s not just about press releases
Small businesses, especially those in the startup phase, spend a lot of time focusing on how they can boost sales.
One of the most undervalued and underutilized marketing tactics is public relations (a.k.a. PR). This is most likely because most