Advito integrates its GATE4 emissions methodology into SQUAKE’s platform, enhancing accurate carbon management for sustainable business travel decisions.
CHICAGO – Advito, a global leader in sustainability and business travel consulting, announces the integration of its ISO certified GATE4 emissions methodology into SQUAKE’s advanced carbon management platform. This collaboration brings industry-leading precision to SQUAKE users seeking accurate air travel emissions data, allowing for more informed, sustainable choices at the point of sale.
SQUAKE’s platform seamlessly integrates carbon emissions methodologies into a wide range of online booking tools and websites. By incorporating GATE4, SQUAKE will offer its users access to one of the most robust measurement tools in the industry. Through the integration, SQUAKE can display GATE4 air emissions figures in the booking flow of leading online booking tools to influence purchase decisions, and also use it as the basis for carbon reduction, removal, and avoidance projects – including sustainable aviation fuel (SAF) projects – or carbon tax calculations directly at the point of sale.
“This partnership with SQUAKE is a key step in making our GATE4 methodology more widely accessible, allowing travel managers and businesses to integrate highly accurate air travel emissions data directly into their booking processes,” said Julien Etchanchu, Senior Director of Sustainable Collaboration at Advito. “By leveraging SQUAKE’s technological capabilities, we are democratizing access to reliable sustainability data, enabling companies to make informed and impactful travel decisions.”
SQUAKE clients can select GATE4 as their preferred methodology – displaying the figures in the booking process, accurately calculating carbon tax calculations at the point of sale, and addressing emissions with over 150 curated carbon projects, like direct air capture or SAF, available for purchase directly during the booking process. SQUAKE clients will also have access to emissions reporting based on GATE4 data, ensuring seamless consistency from the point of sale and carbon tax calculations to reporting.
SQUAKE founder Dan Kreibich emphasized the value of the partnership, stating, “Integrating GATE4 into our platform offers a high standard of accuracy in emissions reporting, which is crucial for businesses committed to sustainability. This collaboration aligns perfectly with our mission to provide scalable and effective tools for managing the carbon footprint of business travel.”
This integration not only enhances SQUAKE’s offering, but also solidifies Advito’s position as a leader in sustainable business travel consulting by helping businesses interpret their emissions data, identify areas of concern, and develop long-term plans to reduce their carbon footprint.
“Our goal is to extend the reach of GATE4 data, ensuring that more companies can benefit from the most accurate emissions calculations available. This partnership is a crucial step toward making sustainability an integral part of every business travel decision,” added Etchanchu.
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