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American Airlines enhances e-booking technology

American Airlines unveiled plans to offer customers a new and faster way to purchase travel on its Web site, AA.com, that will provide a more customer-centric online travel booking experience. In addition…

American Airlines unveiled plans to offer customers a new and faster way to purchase travel on its Web site, AA.com, that will provide a more customer-centric online travel booking experience. In addition, American Airlines Vacations, a division of American Airlines, revealed it is making enhancements to AAVacations.com.



According to the company, customers will begin seeing changes this summer, with additional enhancements coming in following months.



“With American Airlines and American Eagle offering more than 4,000 flights each day, we are always working to enhance our customer’s travel purchase experience and the services we offer to them,” said Bella Goren, American’s Senior Vice President – Customer Relationship Marketing & Reservations.

“Expanding and enhancing AA.com is an ongoing effort – knowing that we reach over a million customers daily, we value and seek their input on how to refine their travel planning and purchase experience.”



“The combined price and schedule display will make booking travel on AA.com even easier, smoother and more streamlined. We are committed to helping our customers get the most from their travel with American, and that begins with a simplified and convenient purchase process on AA.com,” added Goren.



According to AA, the new display will allow travelers to sort results by expanded criteria including price, number of stops and departure and arrival times, and will provide easy access to flight detail information. A simple click will enlarge a selection and provide additional flight details including travel time, seat maps, AAdvantage miles, aircraft type and meal availability.



The major enhancement to the purchasing process on AA.com follows two other major changes made to the Web site earlier this year. In January, American introduced AA.com/espanol, a Spanish-language portal that gives users in 17 different Spanish-speaking countries the ability to book travel on American Airlines in their native language.



In February, American implemented changes to its online booking process. This summer, American Airlines Vacations will unveil its new AAVacations.com Web site.

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