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Complimentary travel incentive scheme for SMEs

American Airlines launches Business ExtrAA

As part of its continued commitment to business travellers within a competitive market, American Airlines has announced the UK as the latest region for the launch of its Business ExtrAA programme. Already available for Small and Medium Enterprises (SMEs) within the US, Business ExtrAA is a complimentary travel incentive scheme that rewards participating companies for their loyalty to American Airlines.

Once accepted for enrolment in the scheme, awards are easy to earn. Companies will accrue Business ExtrAA points when employees travel on American Airlines, American Eagle or American Connection operated flights using an eligible ticket. As an added bonus, employees will also be able to earn miles to add to their own personal American frequent flyer AAdvantage accounts. The Business ExtrAA programme keeps track of all ticket purchases and a monthly email will be sent so companies can watch as their points grow.

Accrued points can be saved for at least two full calendar years and companies can choose how they are redeemed. Business ExtrAA points can be donated as part of employee incentive programmes or to thank valued customers for their loyalty. Alternatively, they can be used to pay for return tickets in all classes of travel, to purchase cabin upgrades, Admirals Club membership or to upgrade an account to AAdvantage Gold Status and all the benefits that these awards entail.

“American Airlines is delighted to launch this product to better serve the needs of our SME customers. It is a useful tool given the tough economic climate and will be invaluable in helping companies minimise their travel costs without compromising on the quality of service they receive”, commented Maria Sebastian, Vice President Sales & Marketing EMEA.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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