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American Airlines launches new application using Facebook platform

After more than 80 years of bringing people together through the air, American Airlines is now bringing people together through cyberspace on Facebook Platform. American Airlines has launched Travel Bag, a new application on Facebook Platform that according to the carrier, it will make it easy for users to share travel experiences with friends in their network; to offer and read reviews and comments on things such as restaurants and shops; and even to create countdowns for upcoming events or trips to let friends know what they’re doing to.

In addition, Travel Bag offers a link to American’s,, where Facebook users can check for low fares, make reservations, view their AAdvantage miles, check gate and arrival/departure information, even get the 411 on American Airlines destinations – all within their own unique profile page.

Facebook has more than 67 million active users, and American Airlines is the first major airline to offer an application on the site for users to contribute and access travel-related content.

“At American Airlines and, we know that one of the great pleasures of travel is being able to share your experiences and knowledge with others, and our new application on Facebook Platform makes that easy, convenient and fun,” said Derek DeCross, Managing Director – Interactive Marketing at American. “It’s also a new portal to everything that American has to offer customers through  If you read or see something during a Facebook session that inspires you to travel, the start of your trip is just a click away, at”

“American Airlines is committed to interacting with customers in ways that are most convenient to them.  With Facebook’s enormous popularity, it’s an ideal forum to reach out to our current and potential customers,” DeCross said. “We’re excited about this new capability and plan to add enhancements to it, keeping it fresh and relevant as the community of users grows.”

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