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ASM and Sabre sign agreement at Routes 2006

Airport Strategy and Marketing Ltd (ASM) and Sabre Airline Solutions, are launching a growth partnership commencing at this year’s Routes, the world`s leading airline and airport networking event focused entirely on…

Airport Strategy and Marketing Ltd (ASM) and Sabre Airline Solutions, are launching a growth partnership commencing at this year’s Routes, the world`s leading airline and airport networking event focused entirely on route development.



Manchester-based ASM and the consulting business of Sabre Airline Solutions have agreed to an extensive marketing relationship, working together in order to increase their respective consulting businesses in the fields of route development for airports, as well as more general commercial and operations-related airport consulting. The partnership intends to capitalise on the respective strengths of each brand creating an unrivalled market leading offer of services to the world’s airports.



“ASM and Sabre have been associates for many years, and the growth partnership is a very natural and logical step forward for the relationship,” said David Stroud, ASM’s managing director. “By working closer together we greatly enhance our offer to the market. I firmly believe that ASM and Sabre will provide airports with an unrivalled suite of route development services and solutions on a global scale.”



Successful route development for airports depends on the provision of high-quality market information, incisive strategy and a strong capability to persuade airlines to operate new services. This growth partnership brings together this complete capability to both companies’ global client bases.



In addition to greater route development solutions, this partnership will also provide more of the world’s airports with additional commercial and operational solutions, designed to optimise performance at both companies’ clients. Through the combined strengths of both companies, airports will see improved solutions targeting areas including market analysis, route forecasting, concessions analysis, and community relations among others; as well as improvements in operational areas such as terminal gating, airport staffing, and cargo analysis.

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“The ASM/Sabre partnership is a natural progression of the relationship that has evolved between these companies over the years,” said Nejib Ben-Khedher, president of the consulting practice within Sabre Airline Solutions. “When the management of both organisations analysed the services provided, regional presence and capabilities of the two companies, both sides recognised that there were additional benefits to both our clients and our businesses could be gained by an even closer relationship. We view this partnership as complementary to our internal growth plans initiated four years ago and sustained with the aim to create a clear leadership position in this sector.”



ASM and Sabre will seek to grow each others’ business through a process of joint promotion, referrals and joint bidding for new airport contracts, jointly branded collateral designed to publicise systems and services provided by both parties, joint marketing and advertising plans, a combined resource pool and combined delivery resources, joint RFP bids, and various cost-reduction initiatives such as joint exhibitions at industry events as well as third-party purchasing. These steps, as well as others currently being discussed, are designed to mutually benefit both parties and lead to the growth of both practices.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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