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Emirates unveils massive investment in new cabins

Emirates unveiled a multi-million dollar programme to provide “best in the air” travel experiences in all classes. This massive investment will see Emirates introduce an enhanced version of its…

Emirates unveiled a multi-million dollar programme to provide “best in the air” travel experiences in all classes. This massive investment will see Emirates introduce an enhanced version of its First Class private suites; lie-flat massage seats in Business Class with more personal space; Economy Class seats with extra legroom; and the industry’s largest personal TV screens in all classes; across its rapidly-expanding long-haul Boeing 777 fleet.



The new onboard product will make its first appearance on Emirates` Boeing 777-300ER ULR (Ultra Long Range) aircraft being delivered this month, and its 777-200LRs – the first of which will be delivered in August 2007.



Over the next 18 months, Emirates will receive 24 new aircraft fitted with this new product. It will also be implementing an aggressive programme to retrofit its existing Boeing 777 long-haul fleet.



Tim Clark, President Emirates Airline said: This massive investment firmly positions Emirates’ inflight product at the zenith, and widens our competitive edge in long-haul travel. Our premium customers tell us they want more personal space, particularly on long-haul travel, and these considerations have been key in the development and refinement of our product.



To put the scale of our investment into perspective – in the next 18 months, we will spend about AED 180 million just to install our enhanced First Class product onboard the brand new aircraft we are receiving – this figure does not include the enhancements in other classes of travel, or the retrofit programme.



We are also close to announcing another multi-million dollar enhancement to our hugely-popular ‘ice’ inflight entertainment system. All these investments illustrate why Emirates continues to be world-class.



Interior harmony and maximising personal space have been central to the design of Emirates’ new premium products in First Class and Business Class.

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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