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Developing global corporate sales in Europe and Asia

Ethiopian Airlines extends cooperation with Aviareps

Constantly monitoring the volume of business trips originating in the territories of Europe and Asia, Ethiopian Airlines is looking to increase the focus on the field of business travel in its extensive African network. Given that traffic is expected to further increase in this segment, the African airline is setting up a new project to develop the company’s corporate sales. As a result of the long-term and successful cooperation with Aviareps as its preferred General Sales Agent in thirteen countries in Europe (Germany, Austria, Switzerland, Belgium and Hungary), Russia and South America (Argentina, Brazil, Chile, Colombia, Mexico, Peru and Venezuela), Ethiopian Airlines recently appointed Aviareps as its sole partner for global corporate sales for the regions of Europe and Asia.
 
With two Global Account Managers being responsible for the development of the new segment in Europe and Asia, Aviareps will set up regional activities to attract global companies to the attractive flight offers from Ethiopia’s flag carrier and conclude air transport contracts on behalf of its client. Based in Germany and China, both Account Managers are in charge of establishing contacts with affiliated groups, global companies and travel agencies to promote Ethiopian Airlines’ special company fares. 
 
Founded in 1945, Ethiopian Airlines operates from its base in Addis Ababa and serves a total of 60 international destinations of which 40 are located in Africa. Thanks to its extensive partner network, numerous feeder flights offered by affiliates such as Lufthansa, Brussels Airlines and British Midland connect to Ethiopian Airlines’ flights leaving from the major European hubs in London (United Kingdom), Paris (France), Brussels (Belgium), Frankfurt (Germany), Rome (Italy) and Stockholm (Sweden) to Addis Ababa.
 
With a total of 26 weekly services to China, Asia clearly forms one of the most important markets for Ethiopian Airlines and reaffirms the airline’s leading position in connecting Africa and China. Starting in May 2011, Ethiopian Airlines will also be introducing daily non-stop flights from Addis Ababa to Beijing. With this new service passengers will save almost three hours on the current flight time and gain direct access to the African continent by linking the main hub in Ethiopia to various destinations in Africa such as Nairobi (Kenya), Dar es Salaam (Tanzania), Kigali (Rwanda), Khartoum (Sudan) and Djibouti (Somalia). With the launch of another new flight to Hangzhou also scheduled for May 2011, Ethiopian Airlines is increasing its Chinese hubs to four: Beijing, Hong Kong, Guangzhou and Hangzhou.
 
Ethiopian Airlines is working on accomplishing its “Vision 2025” to become the most competitive and leading aviation group in Africa by providing safe, market-driven and customer-orientated passenger transportation. Africa’s largest airline is therefore continuously investing in the latest aviation technology to maintain the newest and youngest fleet that currently consists of 46 aircrafts (three 777-200LRs, eleven 767-300ERs, eight 757-200s, five 737-700s, five 737-800s, eight Q-400 passenger aircraft and two 757-260s, two 747s and two MD-11s freighters). An order of ten 787-Dreamliners and ten 737-800s from Boeing as well as twelve A-350-900s from Airbus are in a holding pattern. Ethiopian Airlines recently received three of its Boeing 777-200LRs; two more will be delivered in April and July this year.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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