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Jet Airways responds to a buyoyant economy – introduces ‘Konnekt Select’

Buoyed by the improvement in the global economic environment and the resultant upswing in air travel demand, particularly business travel, Jet Airways Konnect, Jet Airways’ all-economy service, will launch the all new ‘Konnect Select’, a premium cabin on several domestic routes, effective April 26, 2010. ‘Konnect Select’ is specifically targeted at the business and leisure travelers who desire more flexibility, comfort and benefits.

The new Jet Airways ‘Konnect Select’ will feature wider and more comfortable seats similar to Jet Airways (Business Class) seats with a 40 inch seat pitch, in a front cabin separated from the all-economy cabin by a divider offering enhanced privacy on Jet Airways Konnect Boeing 737 flights. The services also include complementary in-flight reading material, a welcome drink, and complimentary hot meals on-board.

Priced attractively, Jet Airways ‘Konnect Select’ will offer guests lounge access, priority check-in at dedicated counters, as well as priority baggage tagging and baggage allowances.

Jet Airways ‘Konnect Select’ guests will also enjoy Jet Privilege benefits, including a mileage accrual structure as per the existing domestic accrual levels for various booking classes, redemption requirements similar to the current requirement for Jet Airways business class, excess baggage allowance similar to current tier-based benefits for domestic routes, and the acceptance of upgrade vouchers as per the current policy.

According to Mr. Sudheer Raghavan, CCO, Jet Airways, “Jet Airways has always been proactive in responding to market demands and has demonstrated a flexible approach in devising products and services to meet consumer needs. With its low-fare, high-quality all-economy product, Jet Airways Konnect has been a resounding success with all our guests. However, as domestic air travel continues to rise, and governmental and corporate travel restrictions are relaxed, there has been increasing customer demand for a superior in-flight product with more benefits and privileges than, our current all-economy Jet Airways Konnect product."

Mr. Raghavan further added, "Jet Airways ’Konnect Select’ is thus another customer centric product offering from Jet Airways which will set a new industry benchmark through a unique combination of product and service for our guests. Jet Airways ‘Konnect Select’ will offer our guests a superior in-flight product that is close to Jet Airways full-service Business class product, at reasonable fares, as well as additional on-ground, in-flight and JetPrivilege benefits.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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