Through this new concept store, DFS will feature brands that are not already available at its main beauty store in Terminal 4.
NEW YORK – DFS Group (DFS) officially opened its new beauty concept store in New York on May 10, 2023. Located at John F. Kennedy International Airport’s Terminal 4, the new store stocks over 20 of the best beauty brands, allowing customers to find their skincare, haircare and cosmetic favorites all in one place.
Through this new concept store, DFS will feature brands that are not already available at its main beauty store in Terminal 4, providing exclusive access to some of the hottest names in the business. An extensive collection of iconic and niche products will cater to beauty aficionados’ every want and desire, making it the one stop beauty destination.
DFS is excited to announce that it will be bringing three trending brands to travel retail for the first time. Kylie Jenner’s namesake cosmetic brand, Kylie; head-to-toe skincare sensation, Drunk Elephant as well as one of New York’s best kept secrets, Mario Badescu are all now available at JFK’s Terminal 4.
New to DFS New York, the concept store presents the following popular beauty brands; Anastasia Beauty, Benefit, Dior Backstage, Farmacy, IT Cosmetics, Malin & Goetz, Moroccan Oil, Nars, as well as stock firm favorites such as MAC on its shelves. “DFS is excited to bring in this concept and these brands to respond to the latest beauty trends that are relevant to New Yorkers, domestic travelers, as well as international passengers in a one-stop standalone concept,” said Timothy Bidmead, General Manager for DFS, John F. Kennedy International Airport.
DFS and JFKIAT, the operator of Terminal 4 at JFK Airport, commemorated the opening with a special ribbon cutting event on May 10 that featured a line-up of experiences for travelers, including a live DJ, a selfie station, a product demo station and a makeup artist.
From May 10 through to June 11, expect a range of in-store activations to surprise and delight customers from brand demonstrations to promotional offers. During the peak hours of 4pm-8pm on Fridays, Saturdays and Sundays, a makeup artist will be on hand to provide inspiration and makeovers while a resident DJ will be playing a set to keep shoppers entertained.
Available for domestic visitors to John F. Kennedy International Airport’s Terminal 4, the new DFS beauty concept store can be found in the Retail Hall between the A and B Concourses.
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