Sabre Corporation and TAP Air Portugal expand their distribution agreement, enhancing global access to TAP’s NDC content through Sabre’s travel marketplace for a modern booking experience.
SOUTHLAKE, TEXAS, and LISBON, PORTUGAL – Sabre Corporation, a leading software and technology provider in travel, and TAP Air Portugal, the main Portuguese airline, announced an expanded distribution agreement. Sabre-connected travel agents can immediately start placing activation requests for NDC offers. Once activated, they can book TAP Air Portugal evolving NDC offers alongside the airline’s traditional EDIFACT content.
“We are excited to deepen our collaboration with Sabre to provide our customers with a seamless and modern booking experience,” said Justin Jovignot, Director Distribution and Commercial Strategy at TAP Air Portugal. “Sabre’s extensive network offers a valuable opportunity to make our NDC content available to travel agents and travelers across the globe. We recognize the vital role that travel agents play in our success, and we are dedicated to equipping them with the tools they need to deliver exceptional service.”
Sabre-connected travel agents can start placing activation requests to shop, book, and service TAP Air Portugal’s NDC offers. These offers will sit alongside traditional content in Sabre’s travel
marketplace, providing travel agents with a comprehensive range of options to best serve their customers. Travel agents will be able to access this content through Sabre’s Offer and Order APIs,
the agency point-of-sale solution, Sabre Red 360, and the corporate booking tool, GetThere.
“Sabre’s leading travel marketplace seamlessly integrates a wide range of offers from both traditional and new sources, including NDC” said Alessandro Ciancimino, Vice President, Airline
Distribution, EMEA at Sabre Travel Solutions. “This agreement with TAP Air Portugal demonstrates our commitment to equipping travel agents with the multi-source content they way through the Sabre’s GDS to deliver enhanced travel experiences for their clients and improve their operational efficiency.”
The agreement highlights the travel industry’s shift towards modern airline retailing and NDC, which allows airlines to better customize their offerings and provide travelers with more personalized experiences. The renewed agreement strengthens on a long-standing relationship between Sabre and TAP Air Portugal.
Thousands of Sabre-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the Sabre GDS.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
