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Singapore Airlines launches online merchandising solution with Amadeus e-Travel

Amadeus e-Travel, occupied in the field of online travel solutions and the e-commerce unit of Amadeus, announced that Singapore Airlines (SIA), has launched…

Amadeus e-Travel, occupied in the field of online travel solutions and the e-commerce unit of Amadeus, announced that Singapore Airlines (SIA), has launched Amadeus e-Travel Flex Pricer on singaporeair website. This most widely adopted global online merchandising solution for airlines will offer SIA best-in-class availability, faring, and shopping capabilities to its international and domestic travellers. Earlier this year, Singapore Airlines selected Amadeus e-Travel as part of its ongoing drive for excellence in customer service to empower their travellers with a full online calendar display to enhance their experience online.



Amadeus e-Travel standalone merchandising solution, based on Amadeus e-Travel Flex Pricer, can be integrated into airlines existing infrastructures to reduce costs and increase time-to-market. This solution enables airlines to implement their new faring strategies, to manage and display real-time availability, structure and manage fares and fare families, and offer highly reliable and fast websites.



Additionally, this solution is available in 23 languages off-the-shelf and provided Singapore the ability to offer 7 languages (English, French, Deutsch, Chinese Traditional, Chinese Simplified, Japanese and Korean) to their end-users in the region to extend their market reach quickly and cost efficiently.



Amadeus e-Travel Flex Pricer technology allows users to see applicable fare options across different times, fare classes and dates on a single screen, offering users a broad choice between price, schedule and fare flexibility more quickly than is currently possible.



Jerome Destors, Commercial Director of Amadeus e-Travel, said of the deal: “We are proud to be a technology partner with a prestigious airline that prides itself on delivering customer excellence like ourselves. With our experience in serving the e-commerce needs of over 60 airlines, I am confident that Singapore Airlines will appreciate the continuous improvements that we regularly deliver in our solutions.”

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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