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SriLankan Airlines set to launch new Frequent Flyer Progam

SriLankan Airlines will be launching a new Frequent Flyer Program (FFP) offering rewards to all its loyal passengers, commencing April 1, 2008. The FFP, which will include a range of benefits, prizes and ways to spend earned air miles, will be unveiled soon.
"Our new frequent flyer program will have its own unique identity and logo and its membership will be open to passengers who fly SriLankan Airlines to any destination on our route network of 54 destinations,” said Mohamed Fazeel, Regional Manager of the Commercial Department who will be spearheading the new FFP.
The program will take into consideration the preferences of the airline’s passengers around the network and it will include a range of new and improved offers to provide more convenience and benefits to frequent flyers said the carrier.
All current Skywards members holding mileage balances will have the option of transferring their miles to the new FFP.
All SriLankan Airlines’ Skywards members will continue their membership and rewards will continue to be available on Emirates flights and from other leisure and lifestyle partners. SriLankan’s agreement with Skywards will expire with the ending of the airline’s management contract with Emirates on 31 March 2008. Nevertheless, SriLankan Airlines will continue to honour Skywards reward tickets, for a further period of 12 months commencing 31st March 2008.

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