The ‘Swiss all the way’ campaign puts the spotlight firmly on Switzerland’s leading airline’s comprehensive product promise of a unique travel experience that begins long before departure and extends well beyond landing.
SWISS is launching a new ‘Swiss all the way’ marketing campaign which highlights the seamless and genuine travel experience that it offers its customers. The campaign, which has been developed in collaboration with the thjnk agency, puts a particular emphasis on company’s service quality and is centred on a series of emotive visual worlds, including a film illustrating the sheer lightness of the SWISS travel experience.
The campaign, which has been developed in collaboration with the reputed thjnk agency, puts the spotlight firmly on Switzerland’s leading airline’s comprehensive product promise of a unique travel experience that begins long before departure and extends well beyond landing. The company has also refined its brand identity to put its Swiss service quality USP firmly centrestage.
“With this campaign we are affirming our credentials as a host that offers every traveller its utmost attention and its warmest hospitality down to the finest detail,” explains SWISS Head of Marketing Stefan Vasic. “‘Swiss all the way’ means a seamless, comfortable and genuine travel experience – from the booking on the app to moments of delight on board and all the way through to a warm ‘Uf Wiederluege’ goodbye.”
The airline has been working for some time now on substantially further enhancing its customer experience both in the air and on the ground. The new campaign is an expression of these endeavours and a promise to the traveller.
A creative interpretation and an emotive visual world
The new campaign is being brought to life through a warm and cinematic visual language. At its heart is a film that captures the sheer lightness of flying with the airline: a couple dancing from home via the SWISS Lounge and all the way to their flight to New York, symbolizing the smooth and effortless SWISS travel experience. Five shorter films serve to spotlight various services of the company.
A series of 26 different motifs emphasize the variety and the quality of the airlines’ service product and make the new ‘Swiss all the way’ claim a perceptible customer reality at numerous touchpoints along the travel chain.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
