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Virgin Atlantic announces uniform restyle

Virgin Atlantic announced the restyle of the uniform for its cabin crew and ground staff….

Virgin Atlantic announced the restyle of the uniform for its cabin crew and ground staff. The current uniform was launched in 1999 and designed by John Rocha. The restyle, which incorporates feedback from staff and tailoring changes from John Rocha, was implemented to maintain a fresh, contemporary cut whilst improving comfort and fit.



Sir Richard Branson, Chairman of Virgin Atlantic commented: I have always been very proud of the Virgin Atlantic uniform and delighted that we remain ahead of our competitors when it comes to stylish and contemporary designs in our striking signature red. This restyle is a progression of the original John Rocha design we launched in 1999 and is set to keep our crew in the air and on the ground looking as chic and eye catching as ever.



Joe Ferry, Head of Design at Virgin Atlantic commented: We are delighted to introduce this restyle which is a natural development of the original concept by John Rocha. We have been working with John and our staff on these changes, with the aim of creating a crisper style and more relaxed appearance with improved functionality.



John Rocha, internationally acclaimed designer, commented: I am delighted to have had the opportunity to revisit the Virgin Atlantic uniform project. While I believe the original uniform created a great statement, it has been in the air for five years, and as fashion moves on, it is wonderful to be able to move the original concept forward and keep it fresh and contemporary.

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