Rising costs at aviation exhibitions threaten to limit participation, particularly for small to medium-sized innovators, risking the diversity and advancement of the industry.
Aviation exhibitions have long been the heartbeat of our industry, where innovations are born, connections are made, and the future of aviation takes shape. These events are not just about
showcasing the latest technologies; they are where businesses – big or small – come together to explore new opportunities and strengthen the industry as a whole. But lately, there’s a growing concern that threatens to overshadow this essential gathering: the increasing cost of participation.
It’s no secret that the financial demands of exhibiting at these events are becoming a significant hurdle, particularly for smaller and medium-sized companies. These businesses are often at the forefront of driving innovation, and their absence at these events is starting to be felt. Aviation thrives on diversity – of ideas, participants, and partnerships. If we don’t make these exhibitions more accessible, we risk losing the very dynamism that makes our industry special.
This issue is not limited to a specific region or event. The rising costs of aviation exhibitions are a growing concern on a global scale. For instance, at the upcoming Middle East and North Africa Business Aviation Association (MEBAA) show this December, the increase in stand fees, sponsorship costs, and other charges such as material handling, electricity, and stand audits have been widely noted. However, this is not an isolated case. Similar concerns are being raised at major events worldwide, including the European Business Aviation Convention & Exhibition (EBACE).
Earlier this year at EBACE, we observed a noticeable drop in attendance. While environmental demonstrations contributed to the withdrawal of some key manufacturers, rising costs for participants played an equally substantial role. Along with the increasing cost of exhibiting, delegate registration fees have also risen exponentially at some events, further burdening participants who already bear significant expenses for travel and accommodation. Unfortunately, this is a trend we are witnessing more frequently across aviation events globally. When we price out smaller players, we strip away the diversity that fuels growth and innovation in aviation.
What’s at Stake?
If this trend continues, we risk turning these exhibitions into exclusive arenas dominated by the biggest players. Historically, aviation has flourished because it welcomed ideas from companies of all sizes. But as these events become more about who can afford to be there, we lose the competition, the creativity, and ultimately the innovation that drives us forward. It’s not just about money; it’s about preserving the spirit of openness and collaboration that has always been the backbone of our industry.
Rising costs are putting up barriers to entry that prevent smaller companies – the ones often responsible for the most groundbreaking ideas – from getting the visibility they need. Innovation thrives when opportunities are available to everyone. So, what happens when those opportunities are closed off?
At ASM, we’ve already initiated conversations with key event organizers, including MEBAA, about these concerns and we appreciate their willingness to listen. But this isn’t a regional problem—it’s something the whole industry needs to come together to address.
Time for Change
As an industry, we need to ask ourselves some tough questions. Are we okay with letting rising costs determine who gets to participate in shaping the future of aviation? Or will we come together to create a more inclusive, fair environment?
There is a way forward. By pushing for greater transparency and fairness in pricing, we can ensure that exhibitions remain accessible to businesses of all sizes. Event organizers have the power to keep their platforms open to everyone. By structuring fees that reflect the diversity of our industry, we can maintain the vibrancy and innovation that make these events so critical.
A Future Built on Collaboration
The future of aviation isn’t just about the latest tech – it’s about collaboration, inclusion, and ensuring new ideas can emerge and thrive. We must protect the diversity of our exhibitions to keep our industry healthy and resilient. Now is the time for change. If we work together, we can ensure that every voice is heard, every innovation has a chance, and aviation exhibitions remain the driving force for progress they’ve always been.
Let’s build a future where the doors of opportunity stay open for all.
Vito Gomes is the Founder and CEO of Aviation Services Management (ASM), leading the company with over four decades of experience and deep expertise in the aviation industry. His visionary leadership has driven ASM’s growth and reputation over the past 26 years, making it a preferred partner for aviation solutions worldwide. Mr. Gomes's impact and influence have been widely recognized, including multiple appearances on Forbes lists, such as the "Forbes Indian Power List" in 2010 and the “Top 100 Indian Leaders in UAE,” where he ranked 50th in 2019. He has also been featured in the “Top Indian Business Leaders in the Arab World” by Forbes Middle East from 2015 to 2018. In 2024, Mr. Gomes was honored with the prestigious Lifetime Achievement Award at the Aviation Achievement Awards in Dubai, a testament to his significant impact and unwavering dedication to the aviation sector. Mr. Gomes is known for his dynamic and forward-thinking approach, always pursuing new horizons in aviation and beyond. His commitment to excellence continues to drive ASM to new heights and set benchmarks across the industry.
