Travel and work is an opportunity to shorten the low season. There are many destinations and services that survive with an occupation that does not reach 50%.
In the last 6 months the Covid-19 put to the test the ways of relating and working. Thousands of offices were closed and companies sent their workers to do home office. Some organizations already had specific protocols and tools for that. Others had to adapt on the fly to the new reality. Technological change was perhaps the least of the challenges they had to face since for years there have been many tools that allow remote work. However, the biggest leap we are facing is the paradigm shift in work culture.
The home office requires focusing on the task to be done and when it remains in a secondary plane. Adapting schedules to reconcile family life is an essential requirement: a sales report can be made at 9 a.m. or at 11:25 p.m.
COVID is accelerating the home office and many organizations are already encouraging their workers to perform tasks remotely.
It is already a certainty that when the health emergency is over, thousands of workers will no longer work full time in an office.
An opportunity to reduce the Seasonality
Travel and work is an opportunity to shorten the low season. There are many destinations and services that survive with an occupation that does not reach 50%.
The Home office can be a great opportunity to extend your stay during the holiday period or take advantage of the low season offers. In the short term, the current situation requires longer trips because transport frequencies have been reduced.
The tourism offers will have to evolve to adapt to a longer overnight stay with different proposals when visitors stay for weeks and do not have the entire day to carry out tourist activities. Options such as cooking courses, languages or others related to local culture could be an alternative that today is almost exclusively aimed at exchange students.
Mariano Chiesa is COO Europe Shuttle. He has a Degree in Tourism & Master in Marketing. For 20 years he developed professionally in different areas of Tourism such as Official Bodies and Associations, Travel and Accommodation Agencies (CEO Hostelling International Spain). For a few years with his own business in the Transport sector with Europe Shuttle.
