Next time you visit an interesting place or attend an event, try writing about your experience for your blog’s audience. Even if it’s outside of your typical niche, it can be a nice change for people to read a personal story.
You don’t need to be an official travel blogger to blog about your travels. In fact, if you already have a blog, but tend to go on hiatus while you visit friends, family, or go on vacation, you might find that your visitors will enjoy and appreciate your blogs on the road.
If you haven’t considered blogging on your next adventure, here are all the best reasons to give it a shot.
1. Your audience might be genuinely interested
Consider your usual blog audience. They signed up for your publication because they wanted to receive your information, advice, or whatever you’ve been sharing. However, they’re also human, and if you’ve done a good job of building rapport with them over time, you can toss out a personal article and it will be well-received.
Think about your current blog audience, whether they only engage online or if you have them on an email marketing list. They might be interested in your travel adventures simply because they already know and love you as a content creator. Or, they could just be interested in interesting people doing interesting things. Either way, if you can write a good story and share interesting photos, there will be at least some people out there who will appreciate your travel content.
2. There might be an important event to cover
If you typically blog about topics that are controversial or emotionally-charged, there’s a good chance you’ll find an event taking place that you can cover on your blog. For example, if you’re helping to fight against the anti-police sentiment in society, and you follow the National Police Association (NPA), you can travel to an event they’re either participating in or hosting. Or if you happen to find out they’ll be present for an important court case, you can go be an observer to support them and write about your experience.
Blog audiences love to hear about events and important situations from first-hand sources, and you can build even deeper relationships with your audience when you’re the one reporting. People don’t usually trust the media to present the whole story, and your audience will be grateful for anything you can provide, whether it’s first-hand photos and video, or a recap from your perspective.
If you find an important event you want to attend but need an invitation, you may need to work for that invite. The closer your blog’s niche to the event taking place, the more likely you are to secure an invitation. However, it never hurts to reach out and ask for an invitation in exchange for writing an article about the event.
3. Travel blogging could turn into more income
Even though you may not plan on becoming a genuine travel blogger, there’s a chance you might start to enjoy blogging about your travels and become one in the process. Travel blogging can be highly profitable when you make the right connections and form the right partnerships. You won’t make travel blogging your main source of income overnight, but if you’re willing to put in the time and effort to build your foundation, you could start generating income in a few months if you already have an audience.
If your current audience isn’t a travel blog market, you’ll need to start a new blog dedicated to your travels, or you’ll be guaranteed to lose subscribers. However, you can leverage your existing network by letting everyone know you’ve started a new blog and invite people to subscribe to your new project. If you’ve connected with your audience deeply, you’ll get some subscribers this way. From there, you’ll have to market your travel blog just like any other website to gain momentum.
Once you have your regular blog and your travel blog, you’ll be able to cross-promote between your two email lists. Doing this will require a targeted marketing strategy, but it’s definitely a plus.
4. You like expressing yourself
One of the best reasons to blog while you travel is to express yourself. If you enjoy sharing your thoughts and observations with your audience, why not start blogging while you go on your next business trip or vacation? It’s a great way to get your thoughts and feelings out, and you can always choose not to share your posts if they’re too personal.
Try blogging next time you go somewhere interesting
Next time you visit an interesting place or attend an event, try writing about your experience for your blog’s audience. Even if it’s outside of your typical niche, it can be a nice change for people to read a personal story.
Photo by Nicole Geri on Unsplash
