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Key 7 technology enhancements in tourism

The latest technology can simplify our work and focus on more important things. These technologies are something that can take the travel business to a new level while significantly improving the attractiveness and convenience of travel.

Tourism and the tourism industry have been hit hard by the pandemic and quarantine. Data from the Statista website says that the global travel and tourism industry's revenue in 2020 will be about $396.37 billion USD, down about 42.1 percent from the previous year. It is also well below the original 2020 projection of around $ 712 billion.

It is why this industry is most in need of innovation to rebuild and attract travelers. We are slowly returning to active travel or using new alternatives such as traveling within the country and exploring the nearest suburbs. At the same time, most of us plan our trips via the Internet: using websites and applications on the phone.

People of our time are already accustomed to technology and are ready to use technology combined with travel. Technology acts in all areas of our lives, and tourism is no exception. Therefore, in this article, we will look at how technology has impacted the field of tourism.

1. Mobile Application
With the improvement of mobile internet connectivity, there are more and more mobile applications for tourism and booking tickets and accommodation. Most travel companies are trying to adapt their services and capabilities to better interact with their customers.

2. 5G Technology
Forbes writes that with 5g technology, we are on the cusp of a revolution in the world of connected devices. This type of communication will provide increased broadband power and increased mobile bandwidth and data rates.

Hence, the influence of 5G on tourism will increase: communication between intelligent devices becomes more effective in line with the advancements in the Internet of Things (IoT). Plus, this technology is needed for immersive tourism and the connection between virtual reality and tourism.

3. Internet of Things (IoT)
The Internet of Things can impact the travel industry significantly. These include the integration of internet-connected sensors inside items such as cars, suitcases, buildings, etc. Thus, the IoT is expected to be a significant transformative factor in customer service personalization in the next few years.

4. Virtual assistants
Thanks to virtual assistants on our phones and computers, we are already used to getting quick access to the information we need or taking immediate action. The tourism industry is also starting to introduce such assistants to help and support its clients. Using an artificial intelligence base, these assistants can create an interactive and personalized experience for consumers.

5. Augmented and Virtual Reality
Augmented reality (AR) or virtual reality (VR) are beginning to use travel companies actively. Custom application development is based on immersing the client in the service, showing how his hotel room/cabin of a cruise liner will look like, what the view will be from the window, or how the attraction you want to see looks up close.

These technologies make it possible to teleport a person to the most different corners of our globe and allow him to evaluate future travel experiences.

6. Big Data
Although Big Data has yet to be fully realized in the travel industry, some in the travel industry have already begun to use this technology. Some hotel chains use their customer information to create the best deal for the future. 

To do this, hoteliers provide a database study, where information about the amount spent, the reason for the trip, the country of origin is taken, and this information is compared with data publicly available from governmental resources to develop the most suitable client profile and achieve a higher level of success.

7. Blockchain
Blockchain is a new technology that is changing the world quite actively in all areas of our life. Travel companies can probably successfully use the blockchain to ensure financial payments that occur during booking tickets and accommodation. And also for the identification of passengers at the airport and other transport.

To Sum Things Up
Obtaining unique information about our clients and developing a new individual approach is the immediate goal of all participants in the travel industry. Only thanks to this approach are it possible to create targeted offers and conduct successful marketing campaigns. And modern technologies will help everyone in this.

The latest technology can simplify our work and focus on more important things. These technologies are something that can take the travel business to a new level while significantly improving the attractiveness and convenience of travel.

 

Author’s bio: Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

Technology writer - MLSDev | + Posts

Anastasiia Lastovetska is a technology writer at MLSDev, a software development company that builds web & mobile app solutions from scratch. She researches the area of technology to create great content about app development, UX/UI design, tech & business consulting.

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