This article is going to give you all the information you need to make sure your blog is up to date with all the latest SEO trends.
SEO is a tricky topic to get right. If you just throw a few keywords into your article, you could be doing more harm than good.
That's where this post comes in! This article is going to give you all the information you need to make sure your blog is up to date with all the latest SEO trends.
Building a successful blog
There aren't many businesses that won't benefit from a blog. You can use a blog to increase your brand awareness, generate leads and even drive direct sales. The only real downside to using your own blog is that you're going to have to do all the work with little assurance as to how much ROI you'll see.
It has the potential of getting attention from Google and social media sites which results in visitors and links (which drive traffic), and that's good news! However, it requires constant effort, which is why so many give up.
So, if you're looking at starting a blog, there are a few things you need to do first.
Don't go off topic
Google is going to rank your website higher if you have posts on a single subject, rather than on multiple subjects and niches. You should also try to stick to one topic per article, especially if it is long.
SEO on your website title tag is a must
When choosing a website title tag, keep keywords that users would be searching for in mind. Most of the time, this will be the same thing you use for your article meta description in social media and sharing sites. It is also good to make it relevant to the content within the article (although this doesn't always help). To make sure you’re getting your SEO right, it is worth working with an expert SEO company like Click Intelligence to help build your backlinks profile and improve your SEO across search engines.
Avoid keyword atuffing
Make sure that the titles of your articles are descriptive and not just keyword stuffed. Google loves descriptive titles. Plus, it will make your blog more SEO-friendly for the keywords within your articles.
One of the best ways to improve your SEO and get more traffic is to use images that are on related articles. They are also an effective way of driving traffic to a specific page within your blog and help rank you higher in search engines, which is great!
Fill your blog with rich media
Include different types of content in each post such as images, video and audio, infographics, etc. The articles are referred to as rich media when they have a visual component. The more content you put into each post, the better your chance of ranking high in search engines.
Make sure your blog is mobile responsive
Your blog needs to be mobile-ready for it to rank well (at least for Google), you can lose a lot of traffic if your site content is located mainly in the bottom portion of the page. This is why Google loves responsive websites. If you're using a blog platform such as WordPress, it's fairly easy to set up responsive design templates without having to switch themes all the time.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.