VISION Destinations is still a relatively young network, but it has already built a community of more than 250,000 followers on social networks, with the largest community of upper socio-professional categories travelers on Linkedin.
Founded in 2019 by Thibault Duret and Charley Arod, the international network of luxury hotels & villas VISION Destinations today represents an aggregated turnover of more than 450 million dollar. On a different scale, the VISION Destinations concept is inspired by the American network Virtuoso or the Leading Hotels of the World. To offer an even more complete service to its users, VISION Destinations will open its collection to new players in the luxury tourism industry such as travel agencies, private jets and cruise lines.
What is the principle behind the VISION Destinations network?
First of all, VISION Destinations is still a relatively young network, but it has already built a community of more than 250,000 followers on social networks, with the largest community of upper socio-professional categories travelers on Linkedin. VISION Destinations also generates more than 9,000,000 impressions per month across all media.
The principle is simple: to offer qualified visibility to network members and a fine selection of the best addresses to users in search of unforgettable experiences.
To date, there are no less than 110 partner members (hotels and luxury villas) handpicked according to strict selection criteria for ultra-fortunate clients (74% are independent and 26% are brands of hotel groups).
Being part of this network is a real recognition for the establishments and gives them many advantages.
Tell us about the network's growth?
In three years, VISION Destinations has grown exponentially: the network now has more than 110 members in some 30 countries around the world and turns down dozens of applications for membership every year. More than ever, our members need to communicate with a qualified target audience. They find in VISION Destinations a complete marketing and communication solution to reach new targets while being part of a high-end network.
How many people are at VISION Destinations?
We are still a small team of 5 people divided between Paris, Montpellier, New York and Geneva. Our team manages everything on a daily basis, the social networks, the website, the members and the developments. We are all remote because we often travel to make sure that our quality standards are respected by our members.
What are the trends in the luxury tourism sector?
The global luxury market is estimated to be worth $915 billion according to an analysis conducted by The Boston Consulting Group in February 2018. Approximately 20% of the luxury universe's purchases are represented by travel. Our sector was hit hard by the Covid-19 crisis. But has been experiencing a strong rebound since the beginning of the year coupled with a recruitment challenge. We see in this a renaissance that will make the business and the sector evolve. We are very confident in the future of luxury tourism. Travelers are more and more aware of what trips to take thanks to the media and social networks. More than ever, travel is an experience that starts long before the trip on social networks. As for the trends, they are going more and more towards a value tourism, a slower tourism and especially a responsible tourism. We also see a growing demand for private residences, which is why we recently opened our collections to luxury villas in collaboration with the New York agency, Lauren Berger.
What is the next step in the development of your network?
To develop our offer of hotels and villas in new countries and to consolidate our offers in certain territories while keeping a limited selection of quality properties. Then we will open our collection to new players such as travel agencies, private jets and cruise lines. Then we will launch the VISION Destinations Awards to reward the best establishments and brands each year.
