Getting popular is only half the battle when promoting one’s self or their business on Instagram.
Whether you're trying to promote a business or become an influencer, Instagram is the perfect social media platform to get started. Business owners can promote their businesses and the products they are selling to a large audience. Those wishing to become influencers can gain a large following to make them more appealing to companies that use influencers.
What is Instagram
Instagram is a social media platform that provides a place for users to share photos and videos with the community. When a user posts popular videos and photos, other users have the option to follow their account. The more followers, the more an account is promoted to other users. Fortunately, you can build your instagram following with twicsy.com.
Instagram has 1.386 billion users on its network. With the recent connection to Facebook, Instagram users can now have their photos and reels posted to Facebook and even promoted on Facebook users’ accounts. This connection increases the potential viewership of Facebook's 2.863 billion user community.
The high number of users on the platform and the access to additional Facebook users make Instagram a perfect medium for business or personal promotions. However, gaining popularity and viewers requires a large following.
Why are followers important
To become successful on Instagram, the photos and videos uploaded to the site must be seen by as many potential customers as possible. The best way to get these videos and photos seen is being placed in the site’s Explore section. The Explore section of Instagram provides a listing of popular videos other users may be interested in.
Instagram utilizes an algorithm that chooses which posts are placed in that section. This algorithm determines two aspects for the posts that are placed in each user's Explore section. First, it tries to match videos and photos that match the interests of the user. Things the user views and likes regularly will influence the type of things that are in their particular Explore section.
The second aspect of the algorithm is the popularity of the accounts and posts. The only accounts that are displayed in the Explore section are ones that seem as though users are interested in due to popularity. This popularity is often determined by the number of followers the account has.
The more followers, especially active followers, an Instagram account has, the more likely the account will be promoted throughout the Instagram platform. Being promoted on Instagram can provide a major boost to an account's popularity and greatly increase its following and likes. Popularity on Instagram is vital for getting the necessary views to promote a business or become an influencer.
How to get followers
Getting followers can be a difficult task for those just starting on Instagram. It can take a lot of posts and following others to even get a few followers. For some users, even with a lot of effort, it can take months to simply get a few followers. Fortunately, once there are a significant number of followers, it becomes easier to gain traction on the site and more followers will come.
The biggest hassle is building a new account from nothing. For those on a limited budget or not wanting to spend months or even years to get the traction needed to build a customer base, purchasing followers may be an option. There are sites that will provide active users to follow an account. These purchased followers will help get a business or potential influencer the start they need to build a reputable Instagram account.
Another benefit of purchasing followers on Instagram is the ability to look more reputable to other users. Even if a person discovers an Instagram account that has few followers, they may not be willing to explore the business if they have no followers. They may feel that the site is not as trustworthy. However, having a significant number of followers can make visitors feel more confident in the business being advertised.
Tips for staying popular
Getting popular is only half the battle when promoting one’s self or their business on Instagram. As long as there are active users and posts that are being viewed, users can maintain their popularity and build a bigger following. However, even with a boost in followers, the account must still offer engaging content and interact with other users.
It is important that Instagram users post consistent content their followers want to see. Scheduling posts at specific intervals can be a great way to keep followers engaged. It is also important to keep the account focused on specific content that will appeal to the target audience. For example, if selling a beauty product or wishing to be a beauty product influencer, it is important to have content within this field.
Other tips for maintaining popularity are to write great captions for all photos and videos. These captions help to start the conversation. Add solid hashtags to the captions that will convert and drive more traffic to the post. Sharing the Instagram account everywhere is also a good idea. From the business’s website to other social media platforms, share that effort wherever possible.
