VII International Travel Fair «Intourmarket (ITM) -2012» was organized by the Russian Exhibition Company «Expotour» and completed its work In Moscow.
In addition to the traditional support of the Government of the Russian Federation, Ministry of Sports, Tourism and Youth Policy of the Russian Federation, Federal Agency for Tourism, Association of Tour Operators of Russia, the Russian Union of Travel Industry and as well as the World Tourism Organization, this year’s first spring travel forum was supported by a large number of Russian and foreign commercial companies.
The company «Coral Travel» was «Intourmarket (ITM) -2012» General Partner, which presented its exposition at the Fair in a separate exhibition hall. There were a lot of events for visitors and exhibitors including presentations and workshops with specially invited foreign partners.
The Opening ceremony of the exhibition «Intourmarket (ITM) -2012» took place on March 17 with the presence of following guests:
Mutko Vitaly L. — The Minister of Sports, Tourism and Youth Policy of the Russian Federation,
Taleb Rifai — General Secretary of the UN World Tourism Organization,
Nazina Nadezhda A. — Deputy Minister of Sports, Tourism and Youth Policy of the Russian Federation,
Radkov Alexander v. – Head of Federal Agency for Tourism, the President of the Association of Tour Operators of Russia (ATOR),
Ryazansky Valery v. – Chairman of Federation Council Committee on Social Policy,
Morgulov Igor V. — Deputy Minister of Foreign Affairs of the Russian Federation,
Shpilko Sergey P. — Chairman of Moscow Committee on Tourism and hotel business, President of the Russian Union of Travel Industry,
Berdnikov Alexander V. — Head of the Altai Republic, Chairman of the Government of the Republic of Altai,
Karlin Alexander B. — The Governor of the Altai Region,
Shakhov Oleg F. — First Deputy Governor of the Tula region,
Kudelya Eugeny V. — Head of the Department of complex development of resorts and tourism of Krasnodar region, Russian strategic partner of the exhibition «ITM-2012» and also the other distinguished guests including ambassadors of several foreign countries.
Speakers emphasized the role of tourism in post-crisis development of the world economy and noted that «Intourmarket» makes a great contribution to strengthening relations between the participating countries and also aims at the development of incoming and domestic tourism.
The exhibition was visited by Ministers of Tourism of Turkey, Tunisia, Egypt, Cambodia, Bulgaria who also attended the Opening of the spring tourist forum.
Almost all the major players of the tourism market — Russian and foreign tour operators and companies, national tourism offices from around the world — took part in the exhibition «Intourmarket (ITM) -2012». Approximately 1,300 participants from 140 countries and regions around the world presented their stands in the area of 29,000 square meters.
In the seven years of its existence the exhibition has grown significantly — the number of exhibitors and the geography of represented countries and regions increased.
The biggest stand was presented by a regular participant of the exhibition, a leading international tour operator — TEZ TOUR company. The large-scale exposure entitled «TEZ WORLD» was organized in the hall number 9. There were presentations of the new spring-summer season during all four days of the Fair and the annual partners Awards ceremony «TEZ Worldberry» took place on March 19.
This year «Intourmarket» has focused on the topic of children’s leisure and recreation for people with disabilities. There was traditionally organized a collective stand themed «Children’s holiday» and it presented programs of 12 tour operators in this segment for the first time. A booth for Disabled Tourism was represented by two tour operators. With a view to mainstreaming these segments of the tourism market Organizers initiated the Conference on Security of Child tourism (March 17) and II International Conference on Accessible Tourism (19 March). The representatives of the tourism market in Russia and abroad discussed the major pain points during organizing of leisure of the socially disadvantaged groups on the eve of the summer season.
Foreign tourism offices have played a very active role in the exhibition. All four days of «ITM» was in full swing the work on the stands in Europe and Asia. The most popular countries to travel among Russians such as Turkey, Greece, Egypt, Thailand, Republic of Tunisia, UAE, Japan, Morocco, Republic of Korea, Spain and others had very colorful and original stand design and active business program. Several newcomers: Burundi, Mauritius, Laos and Macao attracted much attention and we are glad that Italy, Romania, Dubai and Crimea returned after two years absence for the exhibition.
The exhibition is traditionally attended by UN World Tourism Organization — the world’s largest intergovernmental organization in tourism. There was a one-day seminar on «Partnership between the state and public organizations (associations) in tourism: the Russian and foreign experience» on March 19, 2012 within the frames of VII International Travel Fair «ITM-2012» in Moscow. There was signed the Agreement between the World Tourism Organization and the Federal Agency for Tourism of the right to adapt, add to, publish and distribute in Russian on the whole territory of the Russian Federation within ten years of publication, «A set of tools for communicating in crisis situations in the tourism sector», by Head of Federal Agency for tourism Mr. Alexander Radkov and Secretary General of World Tourism Organization, Mr. Taleb Rifai before the beginning of the seminar.
«ITM (ITM) — 2012» aimed at tourism professionals and direct business contacts between Russian and foreign participants. It was attended by around 76,000 people according to preliminary data.
The Fair program «Professional buyers / Hosted Buyers» — is only in its kind in Russia. The Organizers of the exhibition «Intourmarket» were the first who started an individual work with the relevant business visitors in Russia. The participant package includes a free air or train ticket to Moscow and back, a free hotel accommodation, transfers, visitor badge and an official catalog of the exhibition, as well as a participation in the active business program of the Fair. This year, thanks to the Organizers’ financial support, the Program «Professional buyers / Hosted Buyers» was attended not only regional but also foreign travel agencies — more than 700 professional visitors.
Business Program «ITM» was particularly striking and informative -in frame of it were held a signing ceremonies of interagency agreements on cooperation in tourism, presentations, seminars and conferences, bilateral meetings at the federal level, a press conference for journalists and other events.
The work of «Intourmarket (ITM) -2012» was covered by more than 300 representatives of industry-specific media. Significant events of «Intourmarket (ITM) -2012» were the first All-Russian Congress of professional non-governmental tourism organizations and the All-Russian conference on topical issues of tourism development in Russia organized by the Ministry of Sports, Tourism and Youth Policy and the Federal Agency for Tourism.
Association of Tour Operators of Russia (ATOR) also held a series of actions: certification of managers of travel agencies in many destinations and winners’ award, independent legal advice on the ATOR stand.
An integral component of the success of «Intourmarket (ITM) — 2012» is the venue, namely the best exhibition venue of Russia — IEC «Crocus Expo». The metro station «Myakinino» (Arbat-Pokrovskaya line) was opened at the end of 2009 with the exit which is integrated in the second pavilion. That’s why guests of the exhibition were so convenient to get to the exhibition area. In order to make the work a large number of participants and guests as comfortable as possible in a single exhibition venue, organizers of the exhibition provided for the mass of services that contribute to a comfortable working at the exhibition: the advertising materials delivered directly to the office, free parking for 20,000 cars, free Internet cafes, luggage service, tea courtyard / place to relax and negotiations, Hosted Buyers Lounge, as well as booking air tickets to visitors and exhibitors with 10% discount, thanks to the alliance «Sky Team»!
The exhibition «Intourmarket» has successfully marked the opening of a new spring-summer season. Its dynamic development, a steady increase in the number of participants and the geographic expansion of the unique program «Professional Buyer», a high efficiency in promoting the tourist product, as well as tangible commercial returns for the participants do «Intourmarket» leading spring forum for tourism in Russia.
We are waiting for you at the «Intourmarket-2013», 16–19 March in IEC «Crocus Expo»!