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HomeColumnsFeatured EventsDelivering Value in e-Travel Boosting your on-line sales 24th&25th January 2007, Rome

Delivering Value in e-Travel Boosting your on-line sales 24th&25th January 2007, Rome



Date: 24th & 25th January 2007
Venue: Radisson SAS Hotel, Rome


Website: Delivering Value in e-Travel




More than half of all travelers in Europe use the Internet or an online service to obtain information and prices. The evolution has brought up many e-commerce travel tools which can be used to promote and sell the products and services online. Usage of online medium for travel still gives a great deal of upside potential for sales growth.



Marketing and sales executives have to focus on strategy which enables to show the value of services to their customers. The strategy should include only selected e-distribution channels to increase the efficiency of allocating marketing budget.



Key topics:


  • Impact of E-Commerce on your business and customers



  • Multi-channel Approach



  • Customer Value & Satisfaction – Customer Centric Strategies



  • Impact of brand and reputation



  • Managing loyalty in online channels

Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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