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The event consists of two interactive conferences – Social Media in Travel Strategies and Online Marketing in Travel Strategies.
Each will provide you with up-to-the-minute discussions and case studies on best practices in online marketing, search, social media, branding, sales and making your marketing budget work harder.
Important note: There is a discount of 75 Euro for our readers – when you register kindly quote "TDN" to obtain the discount (you will find relative links at the end of this presentation).
A. Online Marketing in Travel Strategies Conference Agenda
- A Changed Audience – Your customer’s travel purchasing behaviour is changing. What are you doing to adapt your marketing strategy?
- Effectively Choreograph your marketing communications
- Measure the Return on Your Marketing Spend – Understand How to use Marketing Analytics Tools Effectively
- Focusing on Conversions – Simple steps to convert lookers to bookers
- Improve the Performance of your Email Marketing Campaigns
- Making your marketing budget work harder – Get the greatest ROI on your marketing spend
- Understand the Importance of Integrating Local Content into your Online Marketing Strategy
- Spotlight on Loyalty – Success Story
- Achieve the Optimal Balance of Rich Media vs. Traditional Channels
- Smarter Search Strategies – Ensure you Stay at the Forefront of Search
- Debate the Future of Search
Speakers for above issues include among others:
- Jesper Palmqvist, Director eCommerce – EMEA | APAC, Wyndham Hotel Group
- Ghislain d’Auvigny, Commercial Director, Pierre et Vacances Group
- Krista Pappas, Head of Business Development – Bing Travel Microsoft, Live Search Travel and MSN Travel, Microsoft
- Andrew Pozniak, Head of Travel – Emerging Europe, Middle East and Africa, Google Inc
- Iain Pringle, Head of Customer & Loyalty Insight, The Mileage Company, British Airways
- Barbara Pezzi, Director Web Marketing & e-Commerce – Swissotel Brand, Fairmont Raffles Hotels International
- David Oliver, Director, Marketing Programs, Hertz Europe
- Amélie Bourgeois, Direct Marketing Internet Director, Disneyland Paris
- Geraldine Calpin, VP e-Commerce, Hilton Hotels
- Niki van Wijk, VP e-Commerce, transavia
- Ines Verburgh, E-commerce Distribution Manager, VisitBritain
- Richard Verhoeff, Director e-Commerce, Center Parcs Europe
- Jared Salter, Founder, Joobili
- Paulo Salvador, SVP Loyalty, CRM and Travel Alliances, Accor
- Adam Healey, Co-Founder & CEO, hotelicopter
- John T. Peters, President & CEO, Tripology
- Martin Verdon-Roe, Director of Sales, Europe, TripAdvisor (panel only)
- Ole Stouby, CEO, Travelmarket (panel only)
- Adam Healey, Co-Founder & CEO, hotelicopter (panel only)
For more information on the agenda, please click here
B. Social Media in Travel Strategies Conference
- A Changed Audience – Your customer’s travel purchasing behaviour is changing. What are you doing to adapt your marketing strategy?
- The New Social Media Landscape – What role does Social Media Play in the Travel Marketing Mix?
- Social Media Strategy – Set the Right Goals, Budget and Resources and Avoid the Pitfalls
- User-Generated Content – Increase Customer Dialogue and Understand its Impact on the Purchasing Cycle
- Make your Marketing Budget Work Harder – Get the Greatest ROI on your Marketing Spend
- Examine the Relationship between Social Media, CRM, and Brand engagement
- Social Media Metrics – Can the ROI of Social Media and UGC be Measured Effectively?
- Driving Results – Key Steps to Monetising Social Media
Speakers for above issues include among others:
- Sandra Leonhard, Director of Web Strategy & Business Development, TUI
- Thorvald Stigsen, CEO, Momondo
- Martin Verdon-Roe, Director of Sales, Europe, TripAdvisor
- Jesper Palmqvist, Director eCommerce – EMEA | APAC, Wyndham Hotel Group
- Ghislain d’Auvigny, Commercial Director, Pierre et Vacances Group
- Krista Pappas, Head of Business Development – Bing Travel Microsoft, Live Search Travel and MSN Travel, Microsoft
- Andrew Pozniak, Head of Travel – Emerging Europe, Middle East and Africa, Google Inc
- Allison Wightman, Head of Marketing Systems, Virgin Atlantic Airways
- Paul Harrison, CEO, Carve Consulting
- Wesley Put van den Beemt, Lecturer, International Tourism Management, NHTV University of Applied Sciences
- Sebastian Heinzel, CEO, tripwolf
- Geraldine Calpin, VP e-Commerce, Hilton Hotels
- Niki van Wijk, VP e-Commerce, transavia
- Steven Taylor, Senior Director Digital, Loyalty, Partner Marketing, Starwood Hotels & Resorts
- Stephanie Leavitt, Manager, OnlinePublishing, Carnival Cruises
- Malte Siewert, MD, Trivago
For more information on the agenda, please click here
For the list of 2008 delegates, please click here
To register for the event and get the 75 Euro discount for our readers do not forget to quote "TDN" – please click here
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
