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IFITT (International Federation of Information Technology in Tourism) is hosting a workshop at the EyeForTravel London Travel Distribution Summit Europe 2012 to discuss the “Technology Enabled Tourism Experience Economy”. The workshop will take place on Wednesday, 18 April 2012, 09:00-11:30, at the Business Design Centre in London.
The experience economy has become an increasingly important concept in modern society as well as in business. Today, consumers increasingly strive for experiences gained by the consumption of products/services. Tourism as a traditionally service-dominated industry has always been on the forefront of the experience economy. For tourism businesses, designing, staging and delivering meaningful, unique and memorable consumer experiences has become an imperative.
At the same time, recent dynamic technological advancements have provided opportunities for adding value to already high-level quality tourism products and services. Businesses in the cruise, aviation, or hospitality sectors, as well as a number of destination management organisations, have successfully implemented information and communication technologies in order to enhance the experiences provided for their customers. For example, VisitBritain have developed a range of social media applications to interact with visitors. Hospitality providers have developed multimedia platforms to directly engage with customers during the various stages of their stay.
The role of technology in staging tourism experiences represents a cutting-edge concept in experiential tourism marketing. Participants in this workshop will:
- Understand the importance of technological solutions for customer experiences;
- Learn how recent technological developments can enhance tourism and hospitality products and services;
- And find out from leading experts in the field about current best practices and future opportunities of technology-enhanced tourism experiences.
| Time | Speakers | Title of Presentation |
| 09.00 – 09.10 | Prof. Dimitrios Buhalis IFITT President, Bournemouth University |
Welcome |
| 09.10 – 09.30 | Barbara Neuhofer PhD Researcher, Bournemouth University |
The Technology Enhanced Tourist Experience |
| 09.30 – 09.50 |
Hannes Werthner & Rainer Schuster |
PixMeAway: A picture-based search and recommendation platform for tourism objects |
| 09.50 – 10.10 | Adriana Conte Social Media Programme Manager, VisitBritain Phil Taylor Head of Digital, VisitBritain |
The VisitBritain Experience
|
| 10.10 – 10.30 | Danny Potter & Noel Hunwick Owners, Inamo Restaurant London |
The Digital Dining Experience |
| 10.30 – 10.50 | Carlo Fontana General Manager, Hotel Lugano Dante |
High Tech for High Touch |
| 10.50 – 11.10 | Marco Fanton Social Media Director, Sol Melia Group |
The Technology-Enhanced Guest |
| 11.10 – 11.30 | PANEL DISCUSSION and Q&A SESSION | |
FEES:
Free for IFITT Members – £40 for non IFITT Members (charged at the entrance).
Join IFITT the eTourism Community and benefit from cutting edge events
PLEASE NOTE that participation in the event will give you access to the exhibition area of the EyeForTravel London Travel Distribution Summit Europe 2012 but NOT to the conferences. Please contact EyeforTravel and purchase your access. Significant discount available for members of IFITT.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
