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29 June 2011, National Insurance Conference Center, Athens

This one day event will analyse and assess the emerging economic environment in Greece, the new status of the Tourism industry and its effect on the Greek economy, its role in competitiveness and sustainable development, as well as the country’s potential to attract foreign and local investment by creating and sustaining a stable and hospitable environment.
World-class industry experts, senior government officials, bankers, financial advisors, business leaders and investors will meet to illustrate the new directions, trends, strategies and investment opportunities in the Tourism industry in Greece.
“TOURISM INVESTMENT CONFERENCE: Focus on Greece” features distinguished speakers and expert panel discussions, giving emphasis on a series of well-selected informative international Case Studies, Greek Success Stories, as well as Projects under way.
A key business event aiming at providing a platform to discuss and facilitate investment opportunities in the hotel, tour operators, resort, leisure, and related real-estate and housing developments.

Highlights of the Agenda
This event will provide delegates with the opportunity to:

  • Analyse Global Trends and Developments in Tourism
  • Assess the challenges & strategic prospects of the Greek Tourism Industry
  • Hear directly the government’s plans to support Tourism Industry’s growth
  • Listen to innovative practices for turning Greece into a year-round destination
  • Understand the opportunities towards an entrepreneurship-friendly environment
  • Gain insights from global business leaders and local major players
  • Meet with strategic investors already in action
  • Identify diversified investment opportunities
  • Properly evaluate and select projects with high return on investment potential
  • Generate productive networking opportunities
  • Learn how to attract investors and guarantee investments


Preliminary Agenda

08.30 – 09.00

Registration and coffee


Welcoming remarks from the Μoderator
Spencer Anderson, Deputy Editor, fDi Magazine

09.00 – 09.40

Greetings of the conference
Andreas Andreadis, Chairman of the Board,  SETE (Association of Greek Tourism Enterprises)

Session #1
Mapping the Future of Tourism in Greece

In this section, the aim is to present and evaluate the current situation regarding the tourism industry in Greece and worldwide, to assess Greece’s comparative advantages and to map the road ahead, providing an attractive, sustainable and more friendly environment for tourism investments.

09.40 – 09.50

Promoting Foreign Direct Investment in Tourism

  • FDI concentration in the tourism-value chain
  • The impact of FDI in Tourism: Creating and capturing value

9.50 – 10.10

International speaker

Overview of Global Trends

  • Maximizing the positive economic, ‎social and cultural effects of tourism
  • How Sustainable Tourism can benefit and contribute to an emerging Economy in Greece?

World Tourism Organisation representative (name TBA)

10.10 – 10.40

The Greek Tourism Industry; shaping the vision

  • Bringing the Greek tourism vision into a reality
  • Assessing competitiveness & strengths

George Nikitiadis, Deputy Minister of Culture and Tourism

10.40 – 11.10

International Speaker

Maximizing possibilities towards successful tourism investments

  • Evaluating investment opportunities
  • Assessing policies/ organisation / financing
  • Achieving funding
  • Reviewing successful examples: historic sites renovation / golf

Tavit Koletavitoglu, CEO, Atlas Project & Land Development, former Chairman, Turkish Tourism Investors Association (TYD), Turkey

11.10 – 11.30

Survey Results

Investor Outreach: Developing a Nation Branding Initiative

  • How does a potential foreign investor view Greece?
  • Making the Case for Greece as an attractive and viable Investment Destination
  • Cultivating strong Media Relations and communication ties abroad

Maria Fola, PhD, Nation Branding Expert

11.30 – 12.00

Break – Coffee

Session #2
Shaping a Friendly Environment to Attract Investments

In this section, the aim is to clarify the needs and demands of tourism investors, to evaluate opportunities and access to capital, as well as to examine important marketing and promotional issues affecting tourism investments.

12.10 – 12.30

Institutional Framework Conditions affecting the industry

  • Putting "Fast-Track" investments into place
  • Removing Obstacles, Minimizing Risk & Providing Incentives

12.30 – 12.50

Why invest in Tourism in Greece?

  • Tourism Investments: A powerful crisis antidote and growth trigger
  • Evaluating trends & developments towards a responsible industry

Nikos Skoulas, former Tourism Minister, former Chairman, Greek National Tourism Organization

12.50 – 14.10

Panel Discussion

What does an Investor need to know?

  • Proper preparation to meet Investor’s demands
  • Evaluating the existing infrastructure
  • Building on effectiveness and efficiency
  • Reviewing specific sectors in Tourism
  • Regional development and the role of local communities
  • Sustainable investments as a business model

Nikos Kanellopoulos, Chairman, Greek National Tourism Organisation
Aristomenis Syngros, Executive Chairman, Invest in Greece Agency
John Retsos, A’ Vice President SETE, Chairman, Hellenic Hotel Federation
Eftichios Vassilakis, Member of the Board, SETE, Vice-Chairman, Aegean Airlines

Panel Coordinator: George Drakopoulos, Director General, SETE

14.10 – 15.10


Session #3
The Roadmap for a Competitive Tourism Industry – Reviewing Case Studies & Best Practices

In this session, the aim is to host several case studies of investments which are already in place, so to provide the audience with a complete assessment of what went well, how and why, as well as projects under way.
Session Coordinator:Nicos Keranis, Economist, Former Head, United Nations Industrial Development Organisation, Athens Office

Case studies
15.50 – 18.00


Miltos Kambouridis, CEO, Dolphin Capital Investors


Achilles Constantakopoulos, Managing Director, TEMES SA


Katerina Giannouka-Finn, Senior Director – Acquisitions & Development EAME, Starwood Hotels


Stelios Koutsivitis, Advisor to the Board, Sheraton Sofia Hotel Balkan


Odysseas Athanassiou, Managing Director, Lamda Development


Concluding Remarks – End of Conference

Please note that this is a preliminary agenda as of 18 May 2011. Speakers are currently being invited. The timing and content of sessions may change as speakers confirm. Only speakers who have officially confirmed are announced.

Who should Attend

  • Senior executives from provincial, regional, national, international destination

investing organizations (i.e. travel associations, tour operators, city tourism
promotion agencies, tourism boards, tourism administrative authorities,
destination management agencies, etc)

  • Senior executives in leading institutions involved in the management of ecotourism

sites, heritage properties, tourist attractions

  • National and international transportation agencies (i.e. airlines, railways, tours,

cruises, buses and car rentals etc.)

  • Public or private tourism associations involved in the Promotion of Tourism
  • National and international Hotel Chains
  • Senior financial executives
  • Consultants specializing in strategic aspects of the tourism sector
  • Tourism investment groups (Construction, Housing development, Real-estate representatives)
  • Advertising and Public Relations executives involved in the promotion of tourism
  • Senior executives from Media Institutions (radio, TV, newsprint, etc)
  • Senior executives from private and public cultural institutions
  • Tourism suppliers, buyers and intermediaries

For more information:

For registrations:

For UK sponsorship enquiries

Anton Paul, The Banker, tel: +44 (0) 20 7775 6355, email:

For international sponsorship enquiries

Danai Salepoula, Βοussias Communications, M: +30 6979796194, e-mail: