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Casablanca: Emerging as a premier tourism destination in 2024

Casablanca is positioning itself as a top tourism destination, combining business, leisure, and medical tourism, highlighted by new developments and strategic connections.

At the Arabian Travel Market 2024 in Dubai, Othmane Cherif Alami, President of the Regional Tourism Council of Casablanca shared exciting insights about Casablanca’s evolving tourism landscape. As a key economic hub in Morocco, Casablanca is poised to become a significant player in the global tourism market.

Regional Tourism Council of Casablanca

Alami highlighted the council’s role in promoting and marketing the region’s tourism potential. This association, comprising elected officials and industry professionals, conducts marketing studies to enhance Casablanca’s positioning as a top destination. The council’s efforts are geared towards both economic and tourism development, leveraging Casablanca’s status as Morocco’s economic leader.

Tourism Success Post-COVID

Morocco‘s tourism industry has rebounded impressively post-COVID, welcoming over 13 million visitors. Casablanca, alongside Marrakech and Agadir, has benefitted from increased connectivity with low-cost airlines, facilitating easier access from Europe, America, and Africa. Alami emphasized the importance of the Emirati market and its development opportunities for Casablanca.

Infrastructure Developments

Significant infrastructure projects are underway to boost Casablanca’s appeal. The city is set to open a renovated Congress Palace with over 2,000 seats and a unique event space in a converted church for 1,500 people. Additionally, the construction of a new stadium with a capacity of 115,000 spectators for the World Cup, shared with Spain and Portugal, is a major highlight.

MICE and Leisure Tourism

Casablanca is not just a business hub; it’s also targeting the MICE (Meetings, Incentives, Conferences, and Exhibitions) sector. With 80% of visitors currently coming for business, the city is developing new venues to attract this market. Furthermore, Casablanca’s rich history, cultural attractions, and new seven-star Royal Monsoon Hotel position it as an enticing destination for leisure travelers. Collaborative campaigns with the Moroccan Tourism Board aim to promote Casablanca as a weekend city break destination.

Target Markets and Connectivity

Europe remains a primary market focus, with strong connections to countries like Spain, France, Belgium, England, Germany, Italy, and Portugal. Casablanca boasts over 150 flight connections daily, including long-haul flights. The city is also expanding its reach to North America, the Middle East, and Africa. The Asian market, particularly through hubs like Abu Dhabi, Doha, and Dubai, is a future target with planned direct flights to Shanghai, Beijing, and India.

Future Ambitions

Looking ahead, Casablanca aims to triple its annual visitors to six million by 2030. This ambitious plan is not only about tourism revenue but also about creating jobs and fostering sustainable, responsible tourism. Alami emphasizes the industry’s role in providing employment opportunities for young people, aligning with global trends towards sustainable and inclusive tourism development.

In conclusion, Casablanca is set to emerge as a top tourism destination, blending business, leisure, and medical tourism. With strategic developments and a focus on connectivity, Casablanca is poised for significant growth in the coming years.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.