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Susanne Andersson (Visit Sweden): “Strategic priorities leading the way through conscious travel”

In February 2022, Susanne became the CEO of the state-owned marketing company Visit Sweden, after a year as acting the CEO and vice chairman of Visit Sweden’s board as well as the the chairman of the business interest organisation Swedish Tourism.

Welcome to Travel Insights powered by the leading travel and tourism daily news portal TravelDailyNews.com International edition!

In this episode, journalist Chryssa Skodra welcomes Mrs. Susanne Andersson, CEO of Visit Sweden, the state-owned marketing company for the tourist destination of Sweden, to get her insights on the topic of ‘Strategic priorities leading the way through conscious travel’.

In February 2022, Susanne became the CEO of the state-owned marketing company Visit Sweden, after a year as acting the CEO and vice chairman of Visit Sweden’s board as well as the the chairman of the business interest organisation Swedish Tourism.

The marketing company Visit Sweden has the official national assignment from the Swedish government to, through marketing that leads to more conscious travel, add sustainable value for the Swedish hospitality industry by promoting Sweden as a tourist destination and contribute to the governmental vision that Sweden by 2030 is the world’s most sustainable and attractive travel destination based on innovation.

In this Travel Insights episode, we will look into:

  • What is the national strategy for tourism in Sweden?
  • Which are the priorities of Visit Sweden currently?
  • How the role of Visit Sweden has changed over the years?
  • What is Sweden’s unique proposition and offering this year? How do they differentiate from other Nordic countries and their neighbours?
  • Which are the destinations you are promoting? Any major events taking place in Sweden this year?
  • Which are the major markets they are focusing on?
  • How does Russia-Ukraine conflict affect inbound tourism to Sweden?
  • What is new in the tourism investments and hotel investments field this period?
Chryssa Skodra
Travel Insights Editor - TravelDailyNews Media Network | Website

Chryssa Skodra is a Finland-based journalist, a celebrity interviewer, a podcaster, an award-winning blogger, a university lecturer and a public speaker. She holds a Bachelor’s in Communications and Media from Athens University and a Master’s in Arts Management from the prestigious Sibelius Academy.

She worked at spotlight international events such as the Athens 2004 Olympic Games and European Commission Conferences and Galas. She is passionate about travelling, food and events. On ‘Travel Insights’ she interviews influential and insightful thought-leaders and professionals from the tourism, aviation and hospitality industries.

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