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The Bournemouth University eTourismLab is currently benchmarking the way in which online destinations worldwide are implementing technologies and applications. Global best practices for e-destinations will be identified by using a detailed content analysis of destinations’ website presence and social media applications.
At the same time, the industry perspective about e-destinations will be taken into consideration in order to get an insight into the future and vision for destination management systems and website presence. The aim of this survey is to get solicit views as widely and strategically as possible.
All answers will be kept anonymously.
Project Summary
The tourism industry experiences a shift from offline to online travellers. An increasing number of consumers worldwide are not dependent on travel agencies anymore to look for information and inspiration for their next holiday. Instead, consumers make use of the Internet and browse online for inspiration about their potential next holiday destination. This in turn leads to tourism destinations worldwide becoming the focal point of attention for consumers’ decision making process. However, many destinations worldwide struggle with this process as their website presence might still be quite basic.
This project firstly aims to benchmark global destinations with regards to their level of implementation of technologies and applications. Secondly, global best practices for e-destinations will be identified with the help of a detailed content analysis of destinations’ website presence and social media applications. At the same time, the industry perspective about e-destinations will be taken into consideration in order to get an insight into the future and vision for destination management systems and website presence.
By this means, a variety of factors will be analysed that can facilitate the consumers; search on the destination’s websites before, during and after a holiday. A destination’s web presence and social media applications should contain elements that encourage inspire, inform and facilitate at the destination. At the same time consumers should be encouraged to remember, share and engage with the destination. The thesis therefore contains best practice recommendations for destinations’ web presence that could be implemented in order to sustain their future online success.
You can access the questionnaire here.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
