The report comprehensively profiles the key drivers for growth in the airline onboard retail sector and documents changes in passengers’ purchase preferences.
How can airlines generate revenue while competition is continually forcing them to drive down ticket fares? What onboard products should carriers be selling, in what regions and on which routes? How can airlines fine-tune their onboard offerings to keep up with passenger demands for goods and services that are constantly changing and evolving?
These are just a few of the questions that today’s airlines want answers to. GuestLogix and partner Kantar Retail have addressed them head on in a recently released report, “What Global Airline Passengers Buy as They Fly.” The report comprehensively profiles the key drivers for growth in the airline onboard retail sector and documents changes in passengers’ purchase preferences.
Findings from the report include:
- Why European and low cost carriers are fueling onboard sales growth
- Key product categories for onboard purchases and which buy-on-board products experience the highest demand
– For example: Food sales growth is being driven almost solely by fresh food. Passengers are forgoing complimentary cookies for sandwiches and fruit
- Breakdown of onboard spending by product category, region and flight length
– For example: Sale of alcoholic beverages on domestic flights is double that of international routes
- Regions that are driving in-flight Duty Free sales and what those passengers are buying
– For example: Tobacco goods, wine/spirts and fragrances and cosmetics account for the vast majority of on board duty free sales.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.