This report looks at how airlines who have embarked on customer-centric digital systems deployment have tailored their offerings to fit their brand and their customers’ particular needs
In this report, Skift, in collaboration with Sabre, looks at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel empowering them with the tools and information to respond appropriately to customer needs, and to raise purchase rates of ancillary and a-la-carte products and services.
This report looks at:
- The psychology of personalization as a retail driver and proactive customer service.
- Why mapping the end to end passenger experience is critical to the design of effective customer-centric systems which build brand preference and loyalty.
- How airlines who have embarked on customer-centric digital systems deployment have tailored their offerings to fit their brand and their customers' particular needs.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
