European destinations and famous attractions still play the most important role in the tours and activities market. The typical customer is a digital millennial and females are slightly more interested than males.
In this study about the market of Tours & Travel Activities, TourScanner aims to identify travel trends in the sector of tours and travel activities. The two sections of the report analyze:
1. The market and the geographical distribution of the offering.
2. The behavior of the user through the analysis of the transactions.
The market of Tours & Travel Activities includes all of the activities that travelers do while on vacation, which excludes transportation, accommodation, and meals. It encompasses all of the sightseeing activities, attractions, museums, outdoor, food experiences, day trips, shows, and wellness.
According to Phocuswright, Skift and Eyes for Travel, the total market of T&A is worth between US$150B and US$200B and it is growing at about 9% per year, making it the third-largest travel segment after flights and hotels. According to Phocuswright and Arival, the percentage of bookings made online still sit below 30% but continues to grow at a rapid rate.
In the last few years, there have been many companies that have improved the back-end technologies behind this sector, providing leeway for instant pricing, availability, booking, and confirmation.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.