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The Business Council of the UN World Tourism Organization (UNWTO) in cooperation with ITB organises the Seminar:
HOW TO IMPROVE ONLINE TOURISM PROMOTION
on marketing online where prominent industry members will examine the state of the art of the online technologies of valuable interest to those involved in managing or marketing tourist services and destinations.
Some issues to be dealt with at the Seminar:
- Online advertising
- Quality patterns for implementing websites
- Online optimization
Date: 10 March, from 09.00 a.m. to 13.00 p.m.
Venue: ITB, Berlin – International Conference Center (ICC), Hall 8
Messe Berlin, Neue Kantstrasse, D-14055 BERLIN
Provisional Programme
(Working Language: English)
| 09:00 – 09:30 | Registration |
| 09.30 – 09:45 | Remarks by the WTO Secretary-General Mr. Francesco Frangialli |
| 09:45 – 10:00 | Mr. Carlos Vogeler Chairman of the WTO Committee of the Affiliate Members Vice President, Cendant Vacation Network Group (CVNG) |
| 10:00 – 10:15 | Ms Victoria Marcos CEO, WTO Affiliate Members/ WTO Business CounciI Introduction to the Seminar and presentation of the publication “Evaluating and Optimizing Websites” |
| 10:15 – 10:45 | Advertising Online Ms. Beatriz Fernández de Bordóns Managing Director Zed Digital |
| 10:45 – 11:00 | Coffee Break |
| 11:00 – 11.30 | An overview of Tourist Online Practice Mr. Alex Rainer CEO Destination Consultants Australia |
| 11:30 – 12:00 | Good web construction practices Ms. Karin Nijhuis General Manager of Interimair Consulting |
| 12:00 – 12:30 | e-Marketing Tourism Websites: Challenges and Implications Ms Rania Deimezi Manager Travel Media Application Group Travel Daily News |
| 12:30 – 13.00 | Conclusions |
To participate, fill in the Participation Form
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
