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Bloom Consulting Country Brand Ranking 2014-2015

Europe has the biggest drop with the UK having fallen out of the global top 10 ranking, in part due to the significant improvement in performance of its regional tourism competitors.

For the fourth consecutive year, the United States of America tops Bloom Consulting’s Country Brand Ranking 2014 / 2015 Tourism Edition. The country’s dominance in total tourism receipts, along with the effectiveness of its NTO strategy (as measured by its very strong CBS Rating) and a high level of Digital Demand – D2, have catapulted the United States of America to first place yet again.

Asia is the star continent in this Country Brand ranking edition. Hong Kong, thanks to particularly high Digital Demand – D2, tourism revenue and economic growth coming mainly from the Chinese Market (considered as international visitors), has performed better than ever, climbing nine positions in the global ranking. The same effect impacts Macao thanks to the increased Digital Demand – D2 from the Chinese market and impressive touristic growth. Australia gained one position only, but this is rather important since it is more difficult to gain a position within the global top 10.

Europe has the biggest drop with the UK having fallen out of the global top 10 ranking, in part due to the significant improvement in performance of its regional tourism competitors. Italy and France, two giant powerhouses are the big surprises in terms of ranking position losses.

Bloom Consulting Country Brand Ranking 2014-2015

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