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Travel Tech Trends 2016 – The Empowered Travellers, a GfK infographic

Travellers are more empowered than ever before.

The explosion of the Internet and proliferation of digital technologies have raised travellers’ expectations of being presented with personalised information and services on demand; creating a situation where brands have to work even harder to stand out and get noticed. Today’s savvy travellers are no longer content with the traditional relationship they have with the travel brands they consume.

Faced with a constantly evolving products and services offering, technology and digital landscape, it is imperative that brand marketers and advertisers master the art of thriving and surviving in a new world where the lines between the physical and digital self are vanishing.

Travel Tech Trends 2016

Co-Founder & Managing Director - Travel Media Applications | Website | + Posts

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.