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- Top engagement experts met in London to discuss the future of business
- Find out what companies must do to retain customers and clients going forward.
It’s often said that once you’ve been to one social media conference, you’ve "seen them all."
Recently, Alterian’s Engaging Times summit was held in Victoria, London.
Key note speakers at the conference included leaders from brands such as Acxiom, STA Travel, Virgin Galactic, and marketing experts like Stan Rapp of Enguage who focused on bringing in the latest business development advice to attendees.
At the conference, key note presenters spoke of the mass of companies which are still sticking with traditional marketing methods. Whatever you choose to call it – social media, online networking, new media – this fast reaching and engaging way to reach customers is quickly becoming the start of a “generational change” in marketing.
Clearly, it’s no longer acceptable to market at people – you must engage to truly see your business grow and prosper.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
