GUEXT bring together over 130 companies from across the hospitality value chain, representing seven countries, showcasing the international scope of this new project.
MADRID – The inaugural edition of GUEXT, the International Exhibition of Suppliers and Services for the Hospitality Industry, is held in collaboration with IFEMA MADRID and FELAC (Spanish Federation of Associations of Equipment Manufacturers for the Hospitality and Related Industries) starting today, 18 October until Monday 21 October.
Guext 2024 will bring together more than 130 specialised companies covering the entire hospitality value chain over the next four days. The event will adopt a professional approach and take place biennially. The event will provide professionals with the opportunity to discover the latest innovations in equipment and machinery, installations and infrastructures, design and interior design, services, technology and management, all connected with the distribution network and the end customer. Furthermore, companies from Italy, Portugal, France, Türkiye, Poland and the Czech Republic will be participating, thereby reinforcing Guext’s objective of consolidating its position as an international benchmark event within the sector.
GUEXT: providing a specialised service in knowledge and innovation
The new show has been developed with the objective of becoming a pivotal meeting point and business platform for the industry, as well as a forum for learning about the latest trends that are redefining the hospitality sector, discovering innovative solutions to boost business and establishing strategic alliances.
To achieve this objective, GUEXT has established a partnership with the Escuela de Hostelería y Turismo de Cámara de Madrid to create the GUEXT Forum. This initiative will provide a platform for professionals to attend master lectures and participate in round table discussions on specific topics, such as distribution channels and installers, as well as address broader industry concerns through case studies of exhibiting companies.
A number of key topics will be analysed, including automation and the use of technology in hospitality management, new consumer expectations, Dual Vocational Training in Hospitality, the new demands of manufacturers and distributors, online reputation management and sustainable excellence. In addition, there will be opportunities to share success stories and best practices.
GUEXT will also serve as a platform for showcasing the sector’s most innovative products and services. The Innovation Gallery will host the inaugural competition for the “Hospitality 2024 Excellence in Innovation Award”, with 13 solutions presented under one umbrella. The award, which assesses factors including innovation, applicability, commitment to sustainability and design, will be presented on Monday 21 October at 13:00 at the Guext Forum.
The Lifetime Achievement Award for Excellence in Hospitality Distribution will be presented on Saturday 19 October in recognition of the dedication and commitment of professionals in the distribution channel, who are a fundamental link in the value chain.
CoffeeXperience: the present and the future of coffee
One of the most notable additions to Guext will be the CoffeeXperience, a space dedicated exclusively to coffee. This area will demonstrate the growing importance of coffee in the hospitality industry. This area will host key industry players, including producers, importers, roasters and manufacturers of specialised equipment. They will be offering certifications for baristas in the Latte Art Grading System, as well as Latte Art Battles and filtered coffee tastings from a range of locations. This area is pleased to announce the collaboration of sectoral associations such as Coffee Forum and the Spanish Coffee Association, as well as coffee brands such as Grupo Brasiliano and Aromme, who will be guiding the coffee tastings. We are pleased to announce the participation of roasters such as Cafés Baqué, El Tostadero and Café Dromedario in the Baristas School space. Furthermore, we are pleased to announce that brands such as Calidad Pascual, Gaggia, Docriluc, Jemi, Lacor and Sammic will be collaborating with GUEXT.
These proposals position GUEXT as a landmark event that will significantly impact the hospitality sector in Spain and internationally. The event will provide attendees with the chance to see the industry’s latest developments, learn from leading figures and make connections that will shape the sector’s future.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.