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HomeRegional NewsEuropeInnovative solutions for the tourism industry: Travel Technology segment makes a strong comeback at ITB Berlin 2023

Innovative solutions for the tourism industry: Travel Technology segment makes a strong comeback at ITB Berlin 2023

Innovations from established companies and aspiring startups on the eTravel Stage; Networking areas for a dialogue with tech enthusiasts. Numerous travel tech experts will provide insights at the ITB Berlin Convention 2023.

The strong appearance by the Travel Technology segment from 7 to 9 March 2023 at ITB Berlin reflects the huge innovative force of the tourism industry. The World’s Largest Travel Trade Show mirrors the entire technology value chain, ranging from channel and content management solutions, hotel technology, web & data analytics software and front/back office systems, to social media, payment solutions and aspiring startups. The travel tech providers are from over 30 countries and represented in four halls (Halls 5.1, 6.1, 7.1c and 8.1.), where they will present their latest products and ideas for the entire tourism industry. They include ASKSUITE TECNOLOGIA LTDA, Blastness, BUSINESS FRANCE (French startup village), Spain Travel Tech (French startup village), HiJiffy, Hotelmize, mTrip and, among many others. This year, Sabre is on a stand three times larger than in 2019, and for the blockchain expert Chain4Travel this is their first time at ITB Berlin. Compared with trade fairs in 2019, when ITB Berlin last took place as an in-person event, there are many new and above all international BI/data and payment providers among this year’s Travel Tech exhibitors.

For the second time, the Technology, Tours & Activities (TTA) segment will be represented live at the World’s Leading Travel Trade Show. The TTA marketplace in Hall 4.1 is an important meeting place for tour managers, operators, technology specialists, travel destinations and agencies. This is where trade visitors can find both startups and established companies who are presenting their innovative products and the latest survey findings.

ITB Berlin eTravel Stage in Hall 6.1 – a thinktank and ideas factory
On all three days of the show on the ITB eTravel Stage in Hall 6.1, established companies and aspiring startups will be represented in the role of ideas factories for tech-driven innovation and digital transformation in the tourism and hotel industries. Their slogan is ’Mastering transformation: where to start and steer in order to master transformation processes with technology’. The programme features topical keynote speeches, case studies referencing best practices, reports, significant learnings, as well as pitches and panel discussions surrounding travel technology and digitalisation in the travel industry.

Going in search of and engaging with tech enthusiasts is what the various networking areas on the exhibition grounds at ITB Berlin are all about, for example at the eTravel Lounge & hotelcampus by HQ Plus in Hall 6.1 and the ITB Travel Tech Café sponsored by GIATA in Hall 5.1.

Event highlights with Travel Tech experts at the ITB Berlin Convention 2023

7 March 2023, 11 a.m. in Hall 6.1 on the eTravel Stage
’Technology Trends impacting Travel – What’s coming, what’s shaping the industry?’ – Together with Eric Léopold (founder of Threedot) and Shafquat Kahn (vice president, Travel & Hospitality at Sciant), Lea Jordan (co-founder of techtalk travel) will talk about the most important technology trends in the travel and hotel industries.

7 March 2023, 1.45 p.m. in Hall 7.1a on the Orange Stage
’Phocuswright’s Investor View’ – the last few years were a golden era for startups going in search of investors. However, faced with a possible recession, investors are focusing on fundamentals again. Metrics such as profitability are back in vogue. How have travel startups been faring so far, and what does the future hold for those looking to change the industry through innovation? Charuta Fadnis (SVP Research and Product Strategy, Phocuswright) will provide an overview and be talking to a number of investors, including Lucile Cornet (partner, Eight Roads), Chris Hemmeter (managing director, Thayer Ventures) and Jan-Frederik Valentin (managing partner, ENNEA Capital Partners) about the current situation with regard to financing travel startups.

8 March 2023, 11.30 a.m. in Hall 6.1 on the eTravel Stage
Blockchains are topical again. ’How blockchains are changing tourism’ is the title of a presentation by Jan Frederik Valentin, managing partner, ENNEA Capital Partners, who will explain how blockchains are changing the customer journey in tourism and how we will travel in the future.

9 March 2023, 2.30 p.m. in Hall 6.1 on the eTravel Stage
A panel entitled ’Handling in-destination friction with the help of technology’ – with Manuel Hilty, CEO & co-founder of Nezasa, and Nicolas Martiquet, head of the Destination Experiences distribution platform Amadeus, moderated by Lea Jordan, co-founder of

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.